20 minutes and a beer

A quick yet meaty dose of information and a tasty beverage. That's the concept behind the Rochester Advertising Federation's new informal monthly "lecture" series. The inaugural speaker was Jon Brown, our director of interactive services. Jon provided about 30 people gathered at the Tap & Mallet with an overview of the state of social media and offered tips on how to use and measure the available options wisely. According to Jon, the most important thing to remember is: "Social media is not a strategy. It's a tool. It can't be used on its own to solve a marketing problem."