Tout à manger
This video about how the global food system works, and doesn't, was created for 12-year-old French kids. Pretty sophisticated stuff. Nice infographics http://vimeo.com/8812686
Rebirth of the Bean
It started as a way to maybe get free clothes, but has grown into a movement. A couple of students at Bates College approached LL Bean about promoting their preppy new Signature line on campus through trunk shows and handing out catalogs. Since then, the guys have recruited fellow enthusiasts to do the same at 10 campuses across the Northeast including Harvard and UVM. LLB is thrilled of course to be making inroads with the younger crowd -- all without having lifted a marketing finger. (source: Boston Globe, 3/15/10)
Nice work if you can get it
In Greece, TV and radio presenters can retire at age 50 with a government pension because their job is considered hazardous. All that exposure to bacteria on their microphones. (source: NY Times, 3/12/10)
Me, san serif
If you've got a webcam, you can personalize a typeface based on your face
http://www.rhymeandreasoncreative.com/portfolio/index.php?project=typeface (source: Springwise, 3/17/10)
Successfully speaking
Which voice is better for advertising: male or female? Survey says that male voices may be a little more forceful to some, while female voices may be a little more soothing, but over all, it doesn't matter. (source: Harris Poll, 3/12/10)
P is for parody
Check out the new campaign from Kotex. It's about time somebody mocked the stupid white pants http://www.nytimes.com/2010/03/16/business/media/16adco.html (source: NY Times, 3/15/10)
Asseyez-vous
IKEA set up cozy living rooms with lamps and posters of other products for Paris subway commuters to enjoy while they wait. (source: Ryan H. Tx, Ryan)
Do we speak Boomer?
The average age of an advertising agency creative person is 28. The average age of a media planner is 24. And less than 4% of advertising agency personnel in America is over the age of 50. (soure: MediaPost, 3/15/10)
Aidez-moi
Just add arms and this robo personal assistant would be perfect. Speech recognition app is unbelievable. It even understands its master's Franglais http://www.youtube.com/watch?v=GciSisi1cMg&feature=player_embedded# (source: Fast Company, 3/12/10)
Post-paper legacy
Before he died, John Updike donated fifty 5 1/4-inch floppy disks to Harvard. They've not sure what to do with them. Emory is displaying Salman Rushdie's old Macs with his writings inside. Obsolete technology is causing a quandary among librarians and historians. What's the future of your Facebook gallery? (source: NY Times, 3/15/10)
You are what you Tweet
Trending moods match trending foods, according to new research of Twitter. If the talk is about crazy, fun times there's also talk of beer. Love = sushi. Soup is for lonely sadness. Chips signal aggravation. (source: Quirks, March 2010)
Mad plastic
Limited-edition "Mad Men" Barbies. Collect the set of 4, just $300.
Tasteless
This is the visual in an ad for Meyer Natural Angus beef. The other page is simple, white with a little copy and a logo. I like beef. I don't eat it, but I like it. And I'm sure I'd like premium angus, but eeew. Who markets food with a bloody plate?! (source: Supermarket News, 3/15/10)
They're grrreat!
America's most beloved spokescreatures:
1. M&Ms
2. Poppin' Fresh
3. Tony the Tiger
4. Mrs. Butterworth
5. the Gecko & Aunt Jemima (tied)
(source: Forbes.com)
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