ACCOUNT PLANNER EDUCATES STUDENTS ON THE IMPORTANCE OF NETWORKING AND PERSONAL BRANDING

Michael Chatfield, one of Partners + Napier's account planners, recently participated in a workshop called "Preparing for Employment Success," serving students in advertising and commercial arts majors at the Monroe 2-Orleans BOCES and WEMOCO Career & Technical Education Center.

 

Chatfield participated in a moderated panel discussion alongside two speakers from Entercom Rochester, a radio group that operates some of Rochester's most popular radio stations.

 

The panelists offered career guidance and answered students' questions, with topics ranging from how to prepare for a first interview to the changing landscape of social media. Chatfield addressed the importance of personal branding and networking during the job search and throughout one's career, as well as how to use blogs and social media tools to differentiate oneself in an overcrowded entry-level job market.

 

"I strongly believe in the importance of reinvesting in the future of the communications industry," Chatfield said. "I'm thankful to the leaders of Monroe 2-Orleans BOCES for the opportunity to inspire their students."

 

Chatfield is also an adjunct professor of marketing at Niagara University's MBA program.