Partners + Napier kicks off each new year with Agency Day, a full-day annual meeting/pep rally that brings together all members of the agency family from both our Rochester and Atlanta offices to celebrate our success from the previous year, for a look at where the company stands, and to lay out our plans for the year ahead. Management presents topics including financials, new business prospects, outstanding creative from across the industry from the previous year, and training plans. Break-out groups help bring the material to a personal, actionable level, leaving everyone with a clear sense of the agency's outlook and their roles in making it a success. This year, Jeff Gabel, chief creative officer and managing partner (left), shared the progress of our "shopper marketing" discipline, one of Partners + Napier's core offerings. And our CEO, Sharon Napier, summed it all up: "What you did last year doesn't count. You start from scratch tomorrow."
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