How do you construct your personal brand? And how do you keep it under control in the age of social media? Barry Strauber, VP Agency Services, along with 3 other marketing industry professionals from Rochester and NYC addressed these questions and more at Rochester Institute of Technology. Over 150 marketing and new media students took part in a panel discussion that covered everything from piercings to portfolios. Says Barry, "Helping students prepare for their adult lives and careers is so rewarding. I could do this every day."