To raise enthusiasm for Kodak inkjet printers among employees at Best Buy, Partners + Napier created a contest - The Print & Prosper Payback Playback - that invited Best Buy's "blue shirts" to enter a 2-minute-or-less video explaining the benefits of buying a Kodak inkjet printer. The prize: $10,000 to the maker of the most-viewed video. The results: hilarious, and informative. See the top 10 videos here (including "Ink Trek" below)
http://www.youtube.com/user/KodakTube#grid/user/C8CAAAB947253939 
TrackBack URI for this entry