Yup, that's a big ‘un
Männerspielplatz: an old German factory site turned playground for big boys. Komatsu, Caterpillar-they've got ‘em all. Pull off your tie, slap on a hard hat, and move some boulders. Mmmmm, diesel in the morning. I smell a franchise. (source: Springwise, 3/36/09)
Body art with purpose
Some day the dolphin on your ankle could be a medical device. A team at Draper Labs in MA is developing a tattoo ink that acts as a glucose indicator for diabetics. The ink changes color based on your sugar level and your art can be as big or small as you like. They expect to have a viable product in about two years. (source: Iconoculture)
Civic chicken
No defacing. No littering. No public nuisances of any kind. What's a guerrilla marketer to do? KFC made a deal with Louisville, KY. We'll fix your potholes if you let us tag our work. KFC's refreshing their hometown city's streets as a tie-in to the fast-feeder's new food quality marketing focus. The APB's gone out to all American cities--they'll choose four more applicants for some finger-lickin' upgrades. (source: Ad Age, 3/26/09)
47 days
No longer a rappers' darling, Timberland's gone back to their roots. (source: Ad Age, 3/24/09) http://www.youtube.com/watch?v=5hYw0A-taDs
Shrubbery
Surprisingly blunt visual metaphor-Schick Quatro Trim Style. Leaves no question what it's for. (source: as seen on TV) http://www.youtube.com/watch?v=WAk77Kr_OwQ
Top dork
The Air Force is trying to lose its fighter-pilots-are-us image by targeting down-to-earth smarties through a stealth video series. This kid's awesome. (source: Ad Age, 3/27/09) http://www.youtube.com/watch?v=SmgyLcZDoxA
Girl porn
The Holy Grail of chickdom: finding a clean toilet when you're nowhere near home. http://www.sitorsquat.com/sitorsquat/home is brought to you by Charmin. Available now online or soon as an iPhone app. Promote pretty potties by adding your own ratings and locations. (source: Ad Age, 2/25/09)
Just get me out of here
People shop more quickly toward the end of their grocery stop than at the beginning. Plan your POS accordingly. (source: TNS/Marketing Daily, 3/25/09)
Xakriabá is dead
There are 192 endangered languages in the US. 196 in India. Though most of us now speak Mandarin, English, or Spanish, do we communicate better? Pay homage to linguistic diversity at http://www.unesco.org/culture/ich/index.php?pg=00206 before they're all gone. (source: Iconoculture)
I just called to say I love you
Cheezy musical memories from Virgin Mobile. No, Stevie's not on the list yet. (source: AdForum)
http://rightmusicwrongs.com/#/home/
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