It's no secret that Marlow's Tavern has some of the best upscale bar food and friendliest waiters in Atlanta -- at least not to their very loyal regulars. Our "Ribs & Whiskey" promotion helped the chain spread the word beyond their VIP list, while energizing frequent eaters as well, to the tune of double-digit same-store sales lift over last year, despite flooding in the region and the overall downturn in restaurant visits nationwide. The campaign blasted off with an email invitation for a preview party where regulars could test the one-month-only food and drinks menus. The restaurants were blanketed with Ribs & Whiskey materials, from napkins to menus, posters, and wait staff T-shirts that underscored Marlow's reputation for fun. The promotion was supported with print and online ads as well as billboards.
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