Boy Scouts Annual Report recognized in Communication Arts Typography Feature Story

The 2008 Otetiana Council Boy Scouts annual report, which was designed by Jeremy Schwartz, SVP Creative Director of Partners + Napier, is featured in this month's CA Illustration Annual in an article called "Typographic Cheap Tricks" by typography expert Allan Haley of Monotype Imaging. The report, which uses all handwritten typography, was highlighted as a great example of using an inexpensive typography approach to create a powerful design solution. The article covers a wide array of typographic solutions ranging from designers from around the globe, including Pentagram's Michael Beirut, Saatchi & Saatchi New Zealand's Derek Lockwood, and London-based Typographer/illustrator Si Scott.

"Sometimes being presented with the challenge of creating messaging and design with such limitations is liberating" says Schwartz. "It makes you focus on what's important - and it can become a showcase of what can be done without the benefit of a production budget".