An agency about nothing
“We create something out of nothing.” That’s the reason brand new agency Nothing built their company’s interior completely out of cardboard. Those wacky Dutch. See more at http://www.psfk.com/2009/03/cardboard-advertising-agency.html . The owners are former DDB, so of course they already have Volkswagen, Unilever, and Coke in the house.
2 million running buddies
I’ll admit I didn’t get the Nike+ thing. Just seemed like a way to make running, one of the least expensive sports, more expensive. But today I went to the site http://nikeplus.nike.com/nikeplus/ . People from all over the world staying motivated together. And nobody gets to cheat because your shoes do the reporting for you. Yeah, it’s still about selling Nike stuff, but as social networks go, this one is decidedly not a waste of time—over a hundred million miles logged and counting.
A phone is just a phone
45% of Americans just want to use their cell for making calls. Only 20% want to use it as a multi-media device. And a lot have no clue what their phones are even capable of doing beyond making calls or texting. (source: Quirk’s, March 2009)
Greasy Lisa
Doesn’t make me want to eat Arby’s more, but certainly gets its point across. (source: buddy o’mine, 3/18/09) http://www.youtube.com/watch?v=orjALWsyaR4
Crutches are fun
If you were the client, what would you have said about this idea? (source: AdForum, 3/18/09) http://www.youtube.com/watch?v=BkbyUeJ98kg
Twitter diplomacyRumors that the ousted President of Madagascar had taken refuge at the US Embassy in the capital,
What stops magazine flippers?
According to MRI, these are the most engaging print ads of 2008. The score combines the percentage of readers who noticed a given ad and the percentage who read at least half of it. Over 8,000 ads from 200 magazines were up for the honor. This Pepperidge Farm cookie is the first one, mmmmmmm. http://adage.com/images/random/0309/starch030909/
Advertise and they will bake brownies
Overall, General Mills didn’t make their numbers for Q1, but their
Target market of the week
“Eco-guilty”: folks who are willing to pay inflated prices to be seen, by themselves and others, as doing their part for the environment. Used in reference to the raging success of Sigg bottles. They raised their prices 25% to raise their cache to reach this audience. (source: Marketing Daily, 3/20/09)
Captain Crunch sent me
46% of kids visit websites they see or hear about in ads. 27% of these kids are between the ages of 6&7, 33% are 8-9, and 40% are 10-11. They’re also likely to have no restrictions on what sites they visit, visit the internet every day, have their own email address, use IM, and download music. (source: Quirk’s, March 2009)
One in every 11 minutes online
is spent social networking or blogging. The biggest increase in social networking is in the 35-49 age group. (source: Center for Media Research, 3/18/09)
Swarm of locusts
Ex-boyfriend’s Facebook page. The client site you can’t stand to work on anymore. Whatever URL you hate can be destroyed—or at least look like it was. I enjoyed massive dinosaur attack. (source: Very Short List. 3/18/09) http://www.netdisaster.com/
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