Partners + Napier CEO Sharon Napier served as a Bloomberg CEO Summit panelist at the eighth annual Advertising Week this past week. Other panelists included (from left to right) President of TAXI Durk Barnhill; CEO of Crispin Porter + Bogusky Andrew Keller; Chief Creative Officer, Global Brands of Euro RSCG Lee Garfinkel; CEO of Butler, Shine, Stern & Partners Greg Stern; and CEO, The Americas of Profero Aaron Reitkopf. The moderator was Jon Erlichman, a New York-based reporter for Bloomberg Television.
This year, the Bloomberg CEO Summit explored panelists' insights and experiences in creating engaging communications on diminishing client budgets - especially in a double-dip recession. Napier's discussion of product invention through client Excellus BlueCross BlueShield was featured in a follow-up article in Adweek, "Agency CEOs Talk Consumer Engagement."
"One of the best things about Advertising Week is getting to mingle with your peers and learning what's on their minds," said Napier. "It's clear that the industry is moving in a new direction with engagement marketing. I'm looking forward to next year's discussions."
You can watch a video of the Bloomberg CEO Summit below.