The 2008 Otetiana Council Boy Scouts annual report, which was designed by Jeremy Schwartz, SVP creative director of Partners + Napier, has been honored in the 2010 HOW International Design Annual with an Outstanding Achievement Award.

Today, all agencies must integrate digital into their service models, but how? Our CEO, Sharon Napier, moderated a discussion at this week's 4As annual media and leadership conference, to help small- and medium-size agencies navigate those waters. As the leader of a 150-person agency where 26% of our business is digital, Sharon was just the person to offer provocative thought starters to the panel participants.

Photo: 4As president, Nancy Hill, introduces Sharon as panel moderator.

Our Brandcampers (aka interns), were recently featured in Rochester's Democrat and Chronicle.

Unique advertising internship has "campers" excited

The posters for BrandCamp - the internship program at High Falls advertising agency Partners + Napier - have catchy slogans like, "Most interns make copies. Ours create originals." And: "You think you've got something we've never seen? It better not be a third nipple."

This definitely isn't a typical internship.

And the past and present interns? "The best and the brightest," says Barry Strauber, vice president of creative services.

BrandCamp's motto - "It's not an internship, it's a lifestyle" - reflects the dedication the interns (or campers, as they're called) have for the program and the real-world projects they work on.

"It's a lot more than just a job," says Michael Chatfield, account planner at Partners + Napier. "People who come here come because they love advertising." (Click "Read more" to see the full article.)

We're really proud to have the opportunity to talk about how building a strong, constructive working relationship between client and agency can have a tremendously positive outcome for everyone, from both a creative and business perspective.

It's always our goal to take an innovative approach to all of our clients' business and marketing needs. And combining industrial best practices with the creative process to achieve great results is just one example of how we think differently and continue to focus on delivering fresh creative ideas.

Thank you to everyone who made this article, and our success, possible. Read the full text here http://www.fastcompany.com/magazine/143/next-media-partners-in-time.html

Despite the 15 degree F wind chill and sharp, floating ice chunks, John Roberts, our chief strategist, and his sons, Jack and Sam (left), waded into Lake Ontario with a few hundred similarly nutty folk on Valentine’s Day to raise money for Special Olympics. The three pulled in over $700 and are already making plans for next year’s splash.

It's not just an internship, it's a lifestyle. Brand Camp at Partners + Napier is currently accepting applications at http://brandcamp.partnersandnapier.com/ . During our 14-week, intensive advertising program, students and recent graduates are fully immersed in the process and culture of the industry. Admission is competitive -- only the most ingenious young thinkers are allowed to bunk here. Enrollment for Summer 2010 Camp (May 24-August 31) is now open.

Friday night was fight night at Monty's Corner. In a twist on the long-standing Partners + Napier Beer Friday tradition, this week the pub saw some serious arm wrestling action, including Siebert vs. Moore (top), with Siebert winning by a nose. The evening's main attraction, Allen vs. Haigh, drew a sell-out crowd. The honorable Jeff Gabel, CCO and managing partner, presided.