Partners and Napier partnered with three Rochester-area marketing businesses to create the new Mac Computer Lab at Rochester Institute of Technology. The facility includes enhanced video editing, publishing, and design capabilities and will be used for classes and research work in the college's advertising and public relations program and its newly created journalism degree. The new lab is also available to RIT students in a host of majors, including printing, photography, and graphic design, and it will be utilized to design and edit professional publications for RIT-hosted conferences and symposia.

Six times more women will die from heart disease than from breast cancer. Shocking, huh? More shocking is how little most women know about their risk for heart disease and how they can prevent it. Clos du Bois teamed with WomenHeart and Partners + Napier to help raise money for heart-health research and education: $1 for every eToast sent from www.toasttowomen.com. The site was chosen for display on the Times Square Jumbotron which is seen by 1.5 million people each day. 75% of visitors to the site have sent eToasts and signed up for the sweepstakes.

What's that white stuff on my cheese? What do I drink with gorgonzola? The mystery of the brie rind and more are revealed on www.presidentcheese.com. The newly launched site educates consumers about specialty cheeses in a fun, approachable way. They'll find easy gourmet recipes and tips for entertaining. Our favorite cheese monger demonstrates how to build the perfect cheese board, select and store cheese, and slice different types of cheese. There are even downloadable name and description cards to help party guests select their snack. It's everything cheese novices need to get the most enjoyment out of their local cheese aisle.

A Paso Creek winemaker wears his dedication to the craft on his sleeve, or his shoulder actually, where a tattooed goddess squeezes grapes into a glass. That's one bold character—and three bold reds—making their online debut via a new website from Partners and Napier, www.pasocreek.com. Designed and built in only six weeks, the launch was timed to coordinate with an offline promotion that drives consumers to the web.

Did you know that the world is a safer place because of the research done at UB, home of the nation's first earthquake engineering research center? The State University of New York at Buffalo may be located in Western New York, but their innovation touches the world.

Joseph A. Brennan, Associate VP of University Communications, explains, "UB is an outstanding university, but many audiences aren't fully aware of our academic excellence." The "Reaching Others" campaign, which made its debut on ESPNU, is designed to change all that. Based on a wide-ranging study of UB's identity, the series of seven, 15-second TV spots tells how the work of faculty, staff, and students is making a difference locally and globally. They convey the essence of the university, leave viewers curious to learn more, and are just the first step in a wave of recruitment, community-building, and alumni-support materials.