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BRANDCAMP IS BACK

Friday, July 08, 2011

BrandCampers 2010 

 

Looking for a great internship? Have you checked out Partners + Napier lately?


We're very excited to announce the upcoming fall session of our BrandCamp internship program at our Rochester office. Applications are now being accepted at www.partnersandnapier.com/jobs.


Over the past few months, we've received inquiries from so many talented students and recent grads about BrandCamp and how to apply. We continue to be impressed by the level of ambition, enthusiasm, and creativity these young candidates are bringing to the table, and we're pretty pumped to work with a select group of BrandCampers once more.


The fall program will run from September to December, Monday to Friday. We have both part-time and full-time internships available for multiple positions within the agency, including Account Executive, Designer/Art Director, Account Planner, Copywriter, and Interactive Art Director. All BrandCampers must receive college credit or be paid for their time with us.


Further details on BrandCamp can be found on our Facebook page and on our website at www.partnersandnapier.com. You can also follow us on Twitter (@partnersnapier) for updates. Any further questions can be directed to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

 

   

A LITTLE MUD IS GOOD FOR THE SOLE

Wednesday, May 25, 2011

Sharon & her girls...with a little Jon added in 

 

This year's Chase Corporate Challenge may have had plenty a white running shoe crying for its mommy, but muddy conditions couldn't deter our dedicated athletes, grill-masters, and supporters from coming out for a fun night at the Rochester Institute of Technology.

 

In the main event, chief strategy officer John Roberts claimed the fastest-time title of Partners + Napier participants, burning through the 3.5 mile course and crossing the finish line in 25 minutes and 46 seconds. Congratulations to John, and to all who fought through the sweat and side cramps in the name of this yearly tradition.

 

And presiding over their stainless steel grill of glory, the Meat Wagon crew filled our team tent with the sweet aroma of the Cuban Missile, a delicious homage to the classic Cuban sandwich - a grilled white hot topped with pulled pork, pickles, mustard, and melted cheese. Wowza.

 

The Meat Wagon

 

The Cuban Missile

 

Jeff meets the challenge

PARTNERS + NAPIER EMPLOYEES RAPPEL 21 STORIES FOR SCOUTS

Monday, May 23, 2011

 

21 Stories for Scouts has always been close to our hearts. The innovative fundraising program allows donors to rappel 21 stories in exchange for $1,000 contributions. Every donation benefits the Seneca Waterways Council Urban Scouting program, which provides more than 20,000 kids in the Rochester area with the opportunity to attend summer camps and after-school programs.

 

For a second consecutive year, Partners + Napier contributed pro bono creative to the program, including posters, t-shirts, elevator signage, oversized outdoor posters and banners, online banners, eblasts, and "hero kits" that were provided to those who completed their rappel, which included fitting mementos of the experience: a carabiner and an official Boy Scouts merit badge.

 

Six Partners + Napier employees who worked on the project were invited to rappel down the side of the First Federal Building in Downtown Rochester, its highest floor a knee-weakening 309 feet above street level (that's about 50 feet short of a football field).

 

 

And this year, the 21 Stories for Scouts program added a new twist - the Toss Your Boss Challenge. If the Partners + Napier team could band together to donate $1,000 to the cause, our chief creative officer Jeff Gabel (who doesn't like heights) would throw his helmet in the ring and rappel the full 21 stories.

 

So we were pleased (ok, maybe a bit gleeful) when we successfully passed the $1,000 mark. After suiting up in safety gear and taking a crash course in rappelling, Jeff made his way to the top floor of the First Federal Building and went over the edge!

 

We'd like to send a big thank you to the Boy Scouts of America for always inspiring us to do great work, and thanks to everyone at Partners + Napier who donated to the program.

 

NAIL BREAKERS KICK OFF FUNDRAISING EFFORTS WITH POTLUCK LUNCH

Thursday, May 19, 2011

 

It's a new year, and the Nail Breakers are back.


This marks the second year Partners + Napier has worked alongside Flower City Habitat for Humanity to build new homes for single women in the community. The Nail Breakers group will make home ownership a reality for Venita Brown, her two children, and her infant grandchild. The first build trip took place last Friday.


With an ambitious fundraising goal of $6,000, the Nail Breakers kicked off their efforts with Build Your Lunch, an agencywide potluck luncheon. Employees purchased tickets and cashed them in for a choice of scrumptious entrées, sides, and desserts.

 

Multiple area businesses also donated food to the luncheon, including Pontillo's Pizza in Victor, Leo's Bakery & Deli, Grill & Greens, Orange Glory Café & Catering, DiBella's Old Fashioned Submarines, Cobbs Hill Pizza & Pasta, Salvatore's Old Fashioned Pizzeria, and Pizza Stop.

 

The potluck luncheon raised $600 for the cause. The event brought the Nail Breakers' total to $2,375 raised, although the group still has 60% of their fundraising goal left. The Nail Breakers are also planning a silent auction fundraiser on June 17, 2011, to auction off items donated by local businesses.

 

PARTNERS + NAPIER CEO SHARON NAPIER FEATURED IN NEW BOOK THE CORNER OFFICE

Thursday, May 05, 2011

 Adam Bryant, deputy national editor of The New York Times and author of the popular Corner Office column in the Times Sunday Business section, has published his first book - The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed.

 

Partners + Napier CEO Sharon Napier is one of the featured leaders in Bryant's book, alongside more than 70 CEOs - including Richard Anderson of Delta Air Lines, Steven Ballmer of Microsoft, and John Chambers of Cisco Systems. The book is available for purchase on Bryant's website.

 

Sharon was featured in The Corner Office in May 2010. You can read the original column here.

ACCOUNT PLANNER EDUCATES STUDENTS ON THE IMPORTANCE OF NETWORKING AND PERSONAL BRANDING

Wednesday, March 23, 2011
Michael Chatfield, one of Partners + Napier's account planners, recently participated in a workshop called "Preparing for Employment Success," serving students in advertising and commercial arts majors at the Monroe 2-Orleans BOCES and WEMOCO Career & Technical Education Center.

 

Chatfield participated in a moderated panel discussion alongside two speakers from Entercom Rochester, a radio group that operates some of Rochester's most popular radio stations.

 

The panelists offered career guidance and answered students' questions, with topics ranging from how to prepare for a first interview to the changing landscape of social media. Chatfield addressed the importance of personal branding and networking during the job search and throughout one's career, as well as how to use blogs and social media tools to differentiate oneself in an overcrowded entry-level job market.

 

"I strongly believe in the importance of reinvesting in the future of the communications industry," Chatfield said. "I'm thankful to the leaders of Monroe 2-Orleans BOCES for the opportunity to inspire their students."

 

Chatfield is also an adjunct professor of marketing at Niagara University's MBA program.

PARTNERS + NAPIER JOINS PROJECT: WORLDWIDE, INDEPENDENT AGENCY NETWORK

Thursday, March 17, 2011

It's hard to believe it's been seven years since we started out as Partners + Napier, and what an amazing journey it has been.

 

We've grown from an agency with just 40 staffers to the Partners + Napier we are today, with a staff of 150 creative and strategic thinkers. We've expanded our capabilities, welcomed new and ambitious clients to our family, garnered some terrific recognition, and continuously raised the bar on our creative work.


And in this time, the playing field has evolved. Our clients and their brands need more. Our clients need broader access to ways to engage their consumers. To meet these needs, it was essential that our agency continue to evolve as well.


So today, we're thrilled to share some very exciting news: Partners + Napier has joined Project: WorldWide, an independent, employee-owned global agency network grounded in engagement marketing.


This transition is an exciting milestone in the Partners + Napier journey, and we believe Project: WorldWide will be a great way for us to continue to grow to meet our clients' complex needs. We were attracted to Project: WorldWide for several reasons:

 

  • Project: WorldWide has a culture very similar to Partners + Napier. They value non-traditional thinking, as well as entrepreneurial, client-focused, and strategic mindsets.
  • We're not "Madison Avenue" types, and neither are the folks at the other Project: WorldWide agencies. Unencumbered by the traditional holding company model, the network champions collaborative, non-competitive relationships among its agencies.
  • Project: WorldWide ensures the autonomy of its agencies, and we are still Partners + Napier. An independent spirit and attitude will always be a part of who we are, and this will not change as we make our transition into the Project: WorldWide family.
  • As part of Project, we join other great agencies, including George P. Johnson, the top-ranked experience marketing company in the world; Juxt Interactive, a West Coast-based interactive shop; Spinifex Group, a specialist in multimedia content production; and G7 Entertainment Marketing.

 

Staying true to our vision, we believe our choice to be acquired by Project: WorldWide will help propel Partners + Napier to the next level of growth - both fortifying our ability to compete for national and global brands looking for powerful ideas to engage their customers, as well as to enabling us to continue to provide smart solutions for our clients. You can read more about our new relationship with Project: WorldWide in today's issue of The New York Times.

 

UPDATE: On Wednesday, April 20, 2011, hundreds of clients, partners, media and employees from around the world gathered in the Allen Room of the Time Warner Center in NYC to attend the Project: WorldWide Launch Celebration. You can read more about the event and see a photo gallery here.

DELTA PRIVATE JETS BRINGS SOME HEAVY METAL TO THE GRAMMYs

Friday, March 11, 2011

P+N Platinum Card P+N Platinum Card

 

This year's GRAMMY Awards had it all — Lady Gaga appeared on the red carpet in an egg-like space capsule, Usher reunited with his young, blond protégé, Justin Bieber, and Cee Lo Green sang a duet with Gwyneth Paltrow in a modern homage to Elton John's peacock suit.

For those of us who watched from our living rooms, it was a night of good music and good fun. But for the celebs and VIPs, one of the event's real highlights was the swag at the GRAMMY Gift Lounge.

Partners + Napier had the opportunity to design and create the GRAMMY gift from Delta Private Jets, a custom-crafted travel card worth $10,000 in private jet service. Recipients of the cards had the option to apply the $10,000 value toward the purchase of an Air Elite Jet Card.

In the spirit of the GRAMMYs, Delta Private Jets will donate 200,000 miles from the SkyMiles® program to the GRAMMY MusiCares® Foundation with every Air Elite Jet Card purchase.

Celebrities and other folks in the entertainment industry have a high propensity for flying privately and often have demanding travel schedules, including frequent bi-coastal and international trips, so we love that we were able to help Delta Private Jets connect with this powerhouse crowd.

The Delta Private Jets $10,000 custom-crafted travel card really caught everyone's attention, garnering coverage in multiple entertainment blogs. Here's what the LA Times Daily had to say about the gift:

"One of the most impressive gifts was from Delta Private Jets... With guaranteed aircraft availability within 12 hours of booking and no baggage fees, Delta Private Jets looks like the way to go."

You can see more great video coverage of the GRAMMY Gift Lounge on YouTube.

WRAPPING UP A GREAT YEAR WITH CATHOLIC CHARITIES

Thursday, December 23, 2010

Holiday 2010 photo

 

`Tis the season for snowmen, bright lights, hot cocoa, and way too many commercials that parody Christmas carols. It's also the season for family and giving, and for us, that signals the return of one of our favorite holiday traditions: delivering a happy holiday to a family in need through the wonderful folks at Catholic Charities.

 

This December, we rallied both our Rochester and Atlanta offices to gather gifts for two local families. Employee participation in support of these families was truly amazing. We gathered enough gifts to grant the wishes of many little holiday wish lists, and were even able to provide crucial items like beds, bedding, clothes, and winter boots.

 

To everyone who contributed, thank you! Your generosity and kindness has helped to provide two families with a memorable, joy-filled holiday season.

 

Holiday 2010 photo Holiday 2010 photo

Liberating joy – one kid at a time.

Monday, December 13, 2010

Nothing inspires creativity and imagination in children quite like play. And since we hold those values near and dear to our hearts, we went on a shopping spree for Toys for Tots on behalf of our clients, partners, and friends. After all, nothing says, "thank you for all you've given us" like brightening the holidays for kids in need.
 


A joyous thank you to Hobby House Toys, 57th Street Productions, Creative HD, and Propeller Head Media.

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