If you have a copy of this year's Print Magazine Regional Design Annual handy, check out our work for the Boy Scouts of America annual report for Otetiana Council. It's great to see our design work included in this impressive collection.
Stuck for something to feed your need for great creative this Wednesday night? RAF Backstage Pass is presenting Inside the Alchemy: A Closer Look at This Year's Gold Lions, a viewing of winning campaigns from the Cannes Lions International Advertising Festival and a spirited panel discussion with some of Rochester's most creative minds - including our own creative director Jeremy Schwartz.
Admission is $10 for RAF members and $15 for non-members. You can RSVP at rafconnect.org/lions, plus tickets will be available at the door. Seating for this event is limited.
Wednesday, November 17, 6-9PM
Curtis Theatre at George Eastman House
900 East Avenue, Rochester NY
It's open enrollment season, and on Monday, Partners + Napier launched a humorous new campaign for Excellus BlueCross BlueShield that encourages human resources directors and small business owners to switch their company health insurance plans and save money. The campaign includes TV, print, and outdoor advertising, and direct mail.
The new open enrollment campaign is a follow-up to Partners + Napier's marketing campaign of this past spring, which alerted consumers that they could switch their health insurance plan anytime during the year. Any confusion that might have impeded consumers' decision to switch was dispelled, helping to exceed Excellus' goals for generating new contracts.
Our account planner Michael Chatfield was recognized at the 4A's Jay Chiat Strategy Festival as this year's sole winner of the Pick of the Litter Award. Presented by Miami Ad School, this award recognizes planners with less than three years of strategy experience. It's a great win for our ever-growing strategy team.
Here's what one judge had to say: "[It's] great to see a young planner capable of drilling down all his research and thoughts into one compelling insight and creative strategy. [It] shows real discipline and a grasp of the role - to inspire, not bog down."
As winner of Pick of the Litter, Michael was presented with a check for $2,500 by Pippa Seichrist, President of the Miami Ad School and award sponsor.
You can follow Michael on Twitter @ChatsMike.
Our new national campaign for Kodak launched this week, featuring four celebrity recording artists - Drake, Trey Songz, Pitbull, and Rihanna. "So Kodak" was celebrated in style at a red carpet event at the Best Buy Theater in New York City, with musical performances by Drake and Trey Songz.
The "So Kodak" campaign supports Kodak's effort to appeal to a broader target audience of young, hip, socially connected urban consumers. The phrase "So Kodak" has already been adopted into the urban lexicon as an adjective to describe something hot, stylish, and memorable. In short, "So Kodak" means photo-worthy.
To bring "So Kodak" to life, we created twelve 15-second spots that we've dubbed "Bragging Rights." Taken together, the spots form a larger narrative - a friendly game of one-upmanship among the celebs. For example, Drake sees a photo of Pitbull at a hot downtown nightclub, and shoots back a photo of Radio City Music Hall, where the marquee reveals Drake is the headlining performer.
The spots highlight Kodak's newest EasyShare digital cameras, featuring the socially savvy Share button. The Share button lets users share their photos instantly with friends, family, Facebook, YouTube, and other social networks.
The campaign will include TV, radio, outdoor, social media, and online advertising. Partners + Napier is responsible for all the creative.
To see the spots and learn more about the campaign, visit www.sokodak.com .
Partners + Napier has been chosen as one of Advertising Age's 30 Best Places to Work in Marketing & Media 2010. The list was a joint effort of Ad Age and Best Companies Group, and recognizes companies in our industry with workplace cultures that foster creativity, camaraderie, and goodwill.
While an agency questionnaire partially informed the judges' decision, 75% of our submission was informed by a confidential survey completed by our employees. It is so rewarding to know our employees love working here at Partners + Napier as much as we love having them all on our team.
Family has always been a guiding part of our culture. And we're so honored to be counted among these innovative companies in our industry that place high value on their employees and the game-changing work they do.
We are just delighted with the nice
feature that the Rochester Business Journal did on our CEO, Sharon.
It's amazing how well they captured her energy, optimism, and competitive spirit!
Friendship® Dairies was faced with the challenge of reaching time-pressured, family-oriented, B.S.-averse women who are on a tight budget. Partners + Napier needed to do something truly different in the dairy category to get the attention of these busy moms.
To meet the challenge, this month the agency launched a fully integrated advertising campaign for Friendship® all natural cottage cheese that doesn't show the product in the ads.
With a simple, clean design, the ads feature containers of cottage cheese that have already been devoured, with headlines like "Excessive Spooning May Cause Hand Cramps" and "Save Your Willpower for Something Bad." The empty containers remind consumers that it's alright to have a few extra scoops of healthy food, reinforced by the campaign tagline "Dig in. It's only natural."
The campaign features a mix of print, shopper marketing materials, FSIs, point-of-sale, tradeshow, and digital components. Partners + Napier also partnered with the word-of-mouth (WOM) marketing company BzzAgent® to spread the word through "mom brand ambassadors" who have tried and become fans of the Friendship® Dairies brand.
Partners + Napier is helping to liberate the promise of Galbani® cheese, Italy's favorite cheese brand, with a sampling promotion and sweepstakes launched earlier this month. The promotion sets the stage for Galbani's official brand launch in the United States next year, with Galbani® cheese being produced in America for the first time this summer.
With help from Zoom Media, the agency created a West Coast campaign based in San Francisco. Brand ambassadors are currently distributing free samples of Galbani® Mozzarella FrescaTM fresh mozzarella cheese to the city's inhabitants, traveling by Vespa® to popular San Francisco landmarks like Giants Stadium, Fisherman's Wharf, and the Ferry Building.
In addition to free Galbani® cheese samples, ambassadors hand out brochures with information about the brand, a $1 off coupon for any Galbani® Mozzarella FrescaTM fresh mozzarella cheese product, and an opportunity to enter the Essence of Italy Viva La Vespa® sweepstakes to win a Vespa®. Sweepstakes entries can be submitted online or via text message.
Bright and early at 7:30 AM on Saturday, August 7, seven cyclists from Partners + Napier set off to ride for a cure in this year's Bike MS event: The Finger Lakes Challenge. The course stretched up to 104 miles long.
This year was the 25th anniversary of Bike MS in New York's Finger Lakes region, and the agency's fourth year participating in the event.
Team Partners + Napier included creative director Mike Baron, creative director Jeremy Schwartz, senior art director Scott Loftus, creative group supervisor Ann McAllister, chief strategy officer John Roberts, creative supervisor Jeff Hopper, and agency partner and photographer Scott Hamilton.
Around 280 people ride in local Bike MS events every year. Some belong to corporate teams, but most participating cyclists are driven by personal connections to multiple sclerosis in their community.
Mike Baron took first place in this year's challenge, completing the course in 5 hours and 35 minutes. Collectively, the Partners + Napier team cycled over 50 hours for the cause.
Dedicated to fighting MS on and off the road, the agency spent over 100 hours creating an integrated campaign for Bike MS, a tradition for the past three years. This year's campaign included two versions of a poster, 25th anniversary lapel pins, t-shirts, and an outdoor banner. The agency was also a Bike MS sponsor.
Congratulations to all of our cyclists on a great ride! Your passion to make a difference in our community continues to inspire us all.
