In addition to its recent achievement of being named an Ad Age Small Agency of the Year, Partners + Napier celebrated new growth with a "think big" theme at this month's agency meeting. In the past, the meeting has been held outside the agency in order to accommodate all attendees. This month's meeting was held in Partners + Napier's newly completed space at 194 Mill Street.

The agency recently added 3,725 sq. ft. of space to its 25,000 sq. ft. offices at 192 Mill Street in the High Falls district. The adjoining space at 194 Mill Street, originally built in the 1880s as part of the Kidd Iron Works and the W. Kidd estate, grows the agency's office space by 15 percent.

"We are thrilled to have a growing presence here in the High Falls area. This neighborhood has a rich history of innovation and hard work, which are two things our agency is known for," said Bob Bailey, president of Partners + Napier.

The expansion was prompted by ongoing client growth and the addition of 40 new employees since 2009. The space includes a large meeting room and concepting space, kitchen and lounge areas, and may include an outdoor courtyard in the near future.

"With all of the offices we needed to create for new hires, we lost our common space areas where our teams collaborate, generate ideas, and present them to clients," Bailey said. "It was critical to create an environment that spurs creativity."

The project was managed by Partners + Napier's IT Manager Michael Strelick with interior design by Managing Partner and Chief Creative Officer Jeff Gabel.

 

 

 

 

 

PARTNERS + NAPIER NAMED AN AD AGE SMALL AGENCY OF THE YEAR

Partners + Napier was honored as a Small Agency of the Year at the Ad Age Small Agency Conference in New Orleans on July 15, 2010. Partners + Napier was named a top agency in the 76-150 employee category, alongside 15 other small agencies from the United States and Canada. Ad Age praised the agency's innovative new methods of working with clients, including an in-house outsourcing model and a custom studio for client Constellation Wines U.S.

 
Photo by Gary He.

Ad Age follow-up article, Small Agency Winners

CEO SHARON NAPIER DELIVERS KEYNOTE SPEECH

Partners + Napier CEO Sharon Napier kicked off the Small Agency Conference with her delivery of the keynote speech. The speech and accompanying presentation told the story of the agency's journey. Napier stressed the importance of knowing who you are, knowing the kind of work you want to do, and thinking big while acting small - messages that resonated strongly with conference attendees and fellow small agency leaders.

 Ad Age Article: 10 Takeaways From Ad Age's Small Agency Conference

 Watch the video here: Small Agency Keynote Speech

It may have been a sweltering ninety degree oven in Rochester this past Friday, but that didn't stop the Partners + Napier Nail Breakers from putting hammer to nail at the Habitat for Humanity Women Build at multiple locations on Jay Street.

By hosting silent auctions, gift card giveaways, and even weekly cupcake sales, the Nail Breakers surpassed their fundraising goal of $6,200 and raised an impressive $7,483.02 for the non-profit.

Thirty-one women from the agency are participating in the build over the next two weeks, rolling up their sleeves to complete tasks like installing drywall, applying the first coats of white paint to finished rooms, and even building porch components.

Information on the Rochester chapter of Habitat for Humanity can be found at www.rochabitat.org.

The spot for renu fresh features the new clear bottle from Bausch + Lomb that allows consumers to monitor their contact lens solution supply. The clear bottle prevents contact lens wearers from running out of solution unexpectedly, helping to improve overall compliance and eye health.

The spot for renu sensitive reminds consumers of the hardships their eyes face every day, from air-blasting hair dryers to eye-watering onions, and communicates the message that renu sensitive is specially formulated to keep sensitive eyes comfortable.

Watch the spots on Partners + Napier's YouTube Channel: http://www.youtube.com/user/partnersnapier

Partners + Napier was thrilled to be awarded a Silver Effie for work contributed to the Kodak Inkjet Print and Prosper campaign.

Deutsch served as lead agency on the campaign, with Partners + Napier providing collaborative support with in-store and retail executions as well as contributing to the strategic positioning of the Kodak brand in the progressive and competitive printer marketplace.

Ketchum was also recognized as the PR agency for the campaign.

Over 9,000 area businesspeople crowded the starting line of the 20th annual Chase Corporate Challenge yesterday evening, just as the first raindrops began to fall. Partners + Napier was there in full force, with a third of the company running, walking and jogging through the downpour around the 3.5-mile track at RIT (with more providing moral support from our swanky tent). Colin Busse, our own IT champ, defended his fastest-time title for the agency (23:56), and the Meat Wagon grill team was back with an evil new creation, the "devil dog" - a hotdog wrapped in a grilled cheese sandwich topped with spicy jalapeños and a bad attitude. Check out their hair-raising promotional campaign at www.meatthewagon.com.

The documentary will move on to compete for national AAF awards.

Today, Kodak launched a new advertising campaign, a large-scale effort named “Real Kodak Moments” that includes television, online, experiential, and retail elements – all created by Partners + Napier. Born from the insight that with changes in technology and communication, the true value of great images is created by the bond givers and recipients feel by sharing them, the campaign refreshes the iconic Kodak Moment and announces that, “the real Kodak Moment happens when you share.”