Barry Strauber, our VP Creative Services and a member of The Little board of directors, is always looking for an opportunity to help people in our community. While pondering how to expand "The Little Buddies" children's film and activity series, he thought about all the kids in Rochester whose families can't afford to go out together. He contacted the Boys and Girls Club of Rochester, and now, with the help of Little contributors, 310 kids and their grown-up are looking forward to a fun afternoon on the town. To learn more about Little Buddies or to join The Little Film Society go to https://www.thelittle.org/ There may not be much the average person can do about the power of "big oil," but for printing, there is an alternative to "big ink." Partners + Napier designed www.peopleagainstbigink.com so anyone looking for a better way to print can see what their peers and the press have to say about Kodak printers and ink and about competitive products. The site aggregates comments from across the web, including stories like that of a soldier in Iraq who was told he'd have to pay for instructions on how to fix his broken big ink printer. And a frustrated user who discovered that big ink costs more than blood, vodka, and penicillin. There are also opinions and product reviews from digital gurus like Gizmodo.
The people have spoken, and they think big ink stinks.
A quick yet meaty dose of information and a tasty beverage. That's the concept behind the Rochester Advertising Federation's new informal monthly "lecture" series. November's speaker was Jeff Gabel, our own chief creative officer and master of shopper marketing. It was standing room only at the Tap & Mallet pub to hear Jeff's take on outstanding creative and the common constructs that make it great.
The 2008 Otetiana Council Boy Scouts annual report is featured in the Communication Arts Design Annual (50th anniversary edition). The report, which was designed by Jeremy Schwartz, SVP creative director of Partners + Napier, will also be featured in the upcoming HOW International Design Annual with an Outstanding Achievement Award.
Roc City Roller Derby double-header. Saturday night, November 14, 6:00 (5:00 doors) at the Dome. Roll on over to support Safe Journey and Day Star, not to mention our girls, Katie and Tanya. Where else can you have so much fun, and do so much good, for only 12 bucks? 
For lower-cost, quick-turnaround work, there's an effective alternative to client in-housing. Learn about our "in-house outsourcing" model. This article by Sharon Napier was reprinted from Advertising Age, 11/2/09.
In-house and Outsourced Aren't the Only Options for Your Clients
A Hybrid Model Can Be a Win-Win Solution for Clients and Agencies
Losing business because a client takes its work in-house can be a very frustrating challenge for a shop that's put its heart and soul into coming up with innovative ideas. But what agency folks sometimes forget is that a client's decision to go in-house usually isn't driven by creativity or quality of work, but instead by the need for a new operating model, lower costs or faster turnaround...
Medicare’s
confusing at best, confounding at worst. Our new series of relatable,
down-to-earth TV spots feature Maria, a woman finding her way though the
Medicare maze, with the help of Excellus BlueCross BlueShield. For this
campaign, Partners + Napier created four commercials and a series of print ads
that drive prospects to a campaign-specific web landing page. Watch as Maria
talks about value.
For the introduction of the new Bausch & Lomb Fogshield SportTM anti-fog treatment and lens cleaning system, Partners + Napier developed packaging, POS, a sales kit, and a tip-in which will be appearing this winter in both Snowboarder and Powder magazines. When treated with Fogshield Sport lens wipes, glasses and goggles stay clear in all conditions helping sports lovers live their sport fog free.
Today the High Falls Film festival shed its old identity and was reborn as 360 | 365 -- with a new logo, website, and identity created by Partners + Napier. The expanded film organization made its debut to great fanfare from Rochester's Mayor Duffy, State Senators Robach and Alesi, film critic Jack Garner, and many more community and creative leaders. The new identity is designed to reflect the new direction of the program. Although the group's main event will still be a film festival May 5-10, as its name implies, 360 | 365 will include all genres and offer year-round opportunities to enjoy and participate in film, including a short film competition. Learn more at www.film360365.com 
