The logo for 360 | 365 will by included in LogoLounge V6. It was created as part of the new identity developed by Partners + Napier for the former High Falls Film Festival. The new identity is designed to reflect the new direction of the program. Although the group's main event will still be a film festival May 5-10, as its name implies, 360 | 365 will include all genres and offer year-round opportunities to enjoy and participate in film, including a short film competition. Learn more at www.film360365.com. LogoLounge features the best logos, identities, and graphics from around the world. Be inspired at http://www.logolounge.com/ 
How do you construct your personal brand? And how do you keep it under control in the age of social media? Barry Strauber, VP Agency Services, along with 3 other marketing industry professionals from Rochester and NYC addressed these questions and more at Rochester Institute of Technology. Over 150 marketing and new media students took part in a panel discussion that covered everything from piercings to portfolios. Says Barry, "Helping students prepare for their adult lives and careers is so rewarding. I could do this every day."
May 20 and 21, 50 people will rappel 21 stories down the sheer glass sides of First Federal Plaza in downtown Rochester to raise funds for the Seneca Waterways Council of the Boy Scouts of America. That's over 200 feet from the roof to the ground! Proceeds go to urban scouting programs. If you've got $1,500 and a lot of nerve, call 585-241-8557 to sign up. So far no Partners + Napier team member has stepped up to the challenge, but we did created the "21 Stories for Scouts" campaign to support our local troopers.
Nobody wants to be a master of scanning, yet more and more businesses need to automate their processes. This ad for the Kodak i4000 series, which began as nothing but a photo of a guy and a table, was developed to let business decision-makers know that these desktop scanners can calm their worst paper storm and take the hassle out of going digital. The ad is part of a campaign created for Kodak Graphic Communications Group.
Our thanks goes out to HACJOB for their amazing image crafting.
Chris Elam joins Partners + Napier as Director of Promotion and Shopper Marketing. Chris brings over 20 years experience as a marketer to this newly created position and will be working across all accounts at the agency, including Lactalis, Kodak, and Constellation Wines U.S. His career encompasses marketing consulting and senior account service roles in agency environments, serving clients that include Frito-Lay, Häagen-Dazs, Mars, Kimberly-Clark, Unilever, and McNeil Consumer Healthcare. Chris also built his own agency, imatrix, which counted JCPenney and Dr Pepper as core clients.
Sharon Napier, president and CEO, Partners + Napier, had this to say about Chris: "Chris brings extensive experience in promotions planning, integrated shopper marketing programs, and account management. He will be a great asset in moving the agency forward as we continue to expand our offerings."
Friday was a big night for Partners + Napier at the annual Rochester Advertising Federation ADDY Awards. The agency won five ADDYs, including Best in Show for the 2008 Boy Scouts of America Annual Report, which has also been honored by HOW and Creativity. The report was created by Jeremy Schwartz, SVP Creative Director, with photography by Myers Creative Imaging. In addition to Best in Show, the agency took eight LADDYs (honorable mention).
Our congratulations also go out to two Partners + Napier BrandCamp members, K. Nicole Murtagh (current intern) and Alexia Georgiou (former intern turned design firm owner) who each won a student ADDY and a $500 scholarship for their self-promotion entries. Way to go Campers!
The 2008 Otetiana Council Boy Scouts annual report, which was designed by Jeremy Schwartz, SVP creative director of Partners + Napier, has been honored in the 2010 HOW International Design Annual with an Outstanding Achievement Award.
Today, all agencies must integrate digital into their service models, but how? Our CEO, Sharon Napier, moderated a discussion at this week's 4As annual media and leadership conference, to help small- and medium-size agencies navigate those waters. As the leader of a 150-person agency where 26% of our business is digital, Sharon was just the person to offer provocative thought starters to the panel participants.
Photo: 4As president, Nancy Hill, introduces Sharon as panel moderator.
Our Brandcampers (aka interns), were recently featured in Rochester's Democrat and Chronicle.
Unique advertising internship has "campers" excited
The posters for BrandCamp - the internship program at High Falls advertising agency Partners + Napier - have catchy slogans like, "Most interns make copies. Ours create originals." And: "You think you've got something we've never seen? It better not be a third nipple."
This definitely isn't a typical internship.
And the past and present interns? "The best and the brightest," says Barry Strauber, vice president of creative services.
BrandCamp's motto - "It's not an internship, it's a lifestyle" - reflects the dedication the interns (or campers, as they're called) have for the program and the real-world projects they work on.
"It's a lot more than just a job," says Michael Chatfield, account planner at Partners + Napier. "People who come here come because they love advertising." (Click "Read more" to see the full article.)
We're really proud to have the opportunity to talk about how building a strong, constructive working relationship between client and agency can have a tremendously positive outcome for everyone, from both a creative and business perspective.
It's always our goal to take an innovative approach to all of our clients' business and marketing needs. And combining industrial best practices with the creative process to achieve great results is just one example of how we think differently and continue to focus on delivering fresh creative ideas.
Thank you to everyone who made this article, and our success, possible. Read the full text here http://www.fastcompany.com/magazine/143/next-media-partners-in-time.html
