Despite
the 15 degree F wind chill and sharp, floating ice chunks, John Roberts, our
chief strategist, and his sons, Jack and Sam (left), waded into
It's not just an internship, it's a lifestyle. Brand Camp at Partners + Napier is currently accepting applications at http://brandcamp.partnersandnapier.com/ . During our 14-week, intensive advertising program, students and recent graduates are fully immersed in the process and culture of the industry. Admission is competitive -- only the most ingenious young thinkers are allowed to bunk here. Enrollment for Summer 2010 Camp (May 24-August 31) is now open.
Friday night was fight night at Monty's Corner. In a twist on the long-standing Partners + Napier Beer Friday tradition, this week the pub saw some serious arm wrestling action, including Siebert vs. Moore (top), with Siebert winning by a nose. The evening's main attraction, Allen vs. Haigh, drew a sell-out crowd. The honorable Jeff Gabel, CCO and managing partner, presided.
Partners + Napier kicks off each new year with Agency Day, a full-day annual meeting/pep rally that brings together all members of the agency family from both our Rochester and Atlanta offices to celebrate our success from the previous year, for a look at where the company stands, and to lay out our plans for the year ahead. Management presents topics including financials, new business prospects, outstanding creative from across the industry from the previous year, and training plans. Break-out groups help bring the material to a personal, actionable level, leaving everyone with a clear sense of the agency's outlook and their roles in making it a success. This year, Jeff Gabel, chief creative officer and managing partner (left), shared the progress of our "shopper marketing" discipline, one of Partners + Napier's core offerings. And our CEO, Sharon Napier, summed it all up: "What you did last year doesn't count. You start from scratch tomorrow."
Our team's back from the Consumer Electronics Show with a lot to be proud of. The booth concept and content they developed for Kodak drew large crowds, generated tons of excitement, and provided an impressive backdrop for Kodak as it garnered four awards for new products unveiled at the show. Even our CEO, Sharon Napier, participated in a panel discussion at the booth's "K-Zone" about combining motherhood and entrepreneurship. Check out Kodak's booth here http://www.youtube.com/watch?v=N2Iu4jrhaDc&feature=SeriesPlayList&p=9FA803520FF18F3A 
Our CEO, Sharon Napier (2nd from left), was a panelist expert this year at the Consumer Electronics Show. She appeared at the "K-Zone," part of the Kodak booth for which Partners + Napier developed both the concept and content. Sharon's discussion topic was "The M-Suite," blending motherhood and entrepreneurship.
Barry Strauber, our VP Creative Services and a member of The Little board of directors, is always looking for an opportunity to help people in our community. While pondering how to expand "The Little Buddies" children's film and activity series, he thought about all the kids in Rochester whose families can't afford to go out together. He contacted the Boys and Girls Club of Rochester, and now, with the help of Little contributors, 310 kids and their grown-up are looking forward to a fun afternoon on the town. To learn more about Little Buddies or to join The Little Film Society go to https://www.thelittle.org/ There may not be much the average person can do about the power of "big oil," but for printing, there is an alternative to "big ink." Partners + Napier designed www.peopleagainstbigink.com so anyone looking for a better way to print can see what their peers and the press have to say about Kodak printers and ink and about competitive products. The site aggregates comments from across the web, including stories like that of a soldier in Iraq who was told he'd have to pay for instructions on how to fix his broken big ink printer. And a frustrated user who discovered that big ink costs more than blood, vodka, and penicillin. There are also opinions and product reviews from digital gurus like Gizmodo.
The people have spoken, and they think big ink stinks.
A quick yet meaty dose of information and a tasty beverage. That's the concept behind the Rochester Advertising Federation's new informal monthly "lecture" series. November's speaker was Jeff Gabel, our own chief creative officer and master of shopper marketing. It was standing room only at the Tap & Mallet pub to hear Jeff's take on outstanding creative and the common constructs that make it great.