The 2008 Otetiana Council Boy Scouts annual report is featured in the Communication Arts Design Annual (50th anniversary edition). The report, which was designed by Jeremy Schwartz, SVP creative director of Partners + Napier, will also be featured in the upcoming HOW International Design Annual with an Outstanding Achievement Award.
For lower-cost, quick-turnaround work, there's an effective alternative to client in-housing. Learn about our "in-house outsourcing" model. This article by Sharon Napier was reprinted from Advertising Age, 11/2/09.
In-house and Outsourced Aren't the Only Options for Your Clients
A Hybrid Model Can Be a Win-Win Solution for Clients and Agencies
Losing business because a client takes its work in-house can be a very frustrating challenge for a shop that's put its heart and soul into coming up with innovative ideas. But what agency folks sometimes forget is that a client's decision to go in-house usually isn't driven by creativity or quality of work, but instead by the need for a new operating model, lower costs or faster turnaround...
Medicare’s confusing at best, confounding at worst. Our new series of relatable, down-to-earth TV spots feature Maria, a woman finding her way though the Medicare maze, with the help of Excellus BlueCross BlueShield. For this campaign, Partners + Napier created four commercials and a series of print ads that drive prospects to a campaign-specific web landing page. Watch as Maria talks about value.
It's no secret that Marlow's Tavern has some of the best upscale bar food and friendliest waiters in Atlanta -- at least not to their very loyal regulars. Our "Ribs & Whiskey" promotion helped the chain spread the word beyond their VIP list, while energizing frequent eaters as well, to the tune of double-digit same-store sales lift over last year, despite flooding in the region and the overall downturn in restaurant visits nationwide. The campaign blasted off with an email invitation for a preview party where regulars could test the one-month-only food and drinks menus. The restaurants were blanketed with Ribs & Whiskey materials, from napkins to menus, posters, and wait staff T-shirts that underscored Marlow's reputation for fun. The promotion was supported with print and online ads as well as billboards.
Partners + Napier launches "More for Less" campaign for Excellus BlueCross BlueShield
TV, print, outdoor, online, direct mail to employers and consumers to convey superior value;
Campaign uses humor to break through in these downbeat times
Rochester, NY (October 5, 2009) - Health care insurance and benefit enrollment is not typically humorous, but Excellus BlueCross BlueShield is bringing levity to the topic in its new "More for Less" campaign, created by Partners + Napier.
Excellus BlueCross BlueShield, part of a family of companies that finances and delivers vital health care services to 1.8 million people across upstate New York, is launching a TV, print, outdoor advertising, online and direct mail campaign designed to communicate the superior value of its health care plans to employers and consumers.
Given the debate and confusion on health care reform and competition in the health insurance industry, the campaign is designed to focus on new, low-price offerings from Excellus BlueCross BlueShield and the advantages of the Blue Cross Blue Shield brand.
In one TV spot, health care benefits are treated as an exciting gift that employees frantically rush to open. Employees open gift boxes, each revealing an exciting benefit - such as $1,000 cash back for healthy behaviors. The spot drives viewers to learn more at http://savewithexcellus.com/ .
"Open enrollment season is all about comparisons. With our campaign, we wanted to make it clear that Excellus BlueCross BlueShield provides superior value when employers and consumers consider their choices," said Kurt Jaeckel, account director at Partners + Napier.
"We wanted to make sure that our client broke through the clutter. Humor isn't typical in health insurance advertising, so we believe this approach will help make it stand out," said Mike Baron, creative director at Partners + Napier.
The campaign has many components targeted to employers, including TV, segment-driven direct mail, print and outdoor advertising. The employer components all focus on the "more coverage for less" key message.
About Partners + Napier
Partners + Napier is an independent, mid-sized agency that is passionate about liberating the promise of brands wherever they live, bringing together branding, advertising, digital and shopper marketing, with agility and without silos. With clients that include Kodak, Constellation Brands, Bausch & Lomb, UPS and President Cheese, the agency is based in Rochester, NY, with offices in Atlanta and San Francisco.
Creative Director: Mike Baron
Copywriter: Matt Palmer/Tom Colling
Art Director: Max Brown/Dean Milliman/Jeff Hopper
Account Director: Kurt Jaeckel
Account Executives: Lori Knowles, Lindsey Durham
Traffic: Ashley Moore
Production: Jeff Zielinski
Proof: Erin Dwyer
Mechanical: Steve Safran
Clients: Chris Zdanowski, Julie Goonan, Bob Voelcker, Joe Piendel, Joe Anthony
Producer: Chris King
Director: Don Rase
Production Company: Sparks, Toronto
Post-Production: Daily Post, Buffalo