Did you know that Kodak technology is part of every digital photo ever taken? Prescription drug authentication, scratch-off lottery tickets, blockbuster movies, enticing packaging, aerial environmental imaging, and most of the world's newspapers and magazines—Kodak innovation is everywhere. But too many people still think of Kodak as a traditional consumer film manufacturer. Kodak asked us to make sure their employees, investors, trade influencers, and the press knew better, and would spread the word. Our response was "Kodak Momentum." Not only was this video effective with its intended audiences, but it also impressed our peers, who this week awarded it a Silver ADDY from the American Advertising Federation's Mid-Atlantic region, which includes agencies competing for creative honors in Pittsburgh, Philadelphia, NYC, DC, and several other large metro areas. The video also captured two ADDYs in the Rochester region, as did 15 other Partners + Napier creative pieces. Watch "Momemtum" below.
TrackBack URI for this entry