Today the High Falls Film festival shed its old identity and was reborn as 360 | 365 -- with a new logo, website, and identity created by Partners + Napier. The expanded film organization made its debut to great fanfare from Rochester's Mayor Duffy, State Senators Robach and Alesi, film critic Jack Garner, and many more community and creative leaders. The new identity is designed to reflect the new direction of the program. Although the group's main event will still be a film festival May 5-10, as its name implies, 360 | 365 will include all genres and offer year-round opportunities to enjoy and participate in film, including a short film competition. Learn more at www.film360365.com 
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