Shared Health and Partners + Napier launched www.smarterhospital.com , a microsite designed specifically for hospitals to address their key information needs. From healthcare reform to digital medical records, the site can help hospitals keep current, and learn more about the benefits of working with Shared Health. Because of its rich, behind-the-scenes functionality, we're able to track, measure, and continuously adjust the site and its content to optimize our results. To make the site stand out in a very crowded category, we created a vibrant color palette and a dynamic interface. Banner ads, print ads, and brochures, all designed around Shared Health's new positioning statement, "smart tools > healthy outcomes > smart business," drive the target audience to the site.
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