Sick of the same old garage door?
Billboard it. From a Provence farmyard to pole dancers, graffiti or your dream vehicle. http://www.style-your-garage.com/motive.php?mode=list&type=a&id_lc=56 (source: Springwise, 7/30/09)
I'm sure Mom was very proud
What would you do for $1,800? If you're Kenya Mejia, the MIT-bound valedictorian at LA's Alexander Hamilton High School, you'd be willing to pitch a movie during your graduation speech. The promo agency for the film "I love you, Beth Cooper" paid her to profess her love for a classmate and let the video be posted on YouTube in hopes of generating buzz. The movie bombed; Kenya hasn't seen it. (source: Wall Street Journal, 7/28/09)
Mood swing
App lets you program free music based on your vibe. See a demo here http://ghostly.com/discovery (source: Ad Age Daily, 7/28/09)
No sprays on me
Despite charging $4 more than suggested retail, the new Off! Clip-On fan is selling like hotcakes at Amazon. Actually, it's selling out everywhere, exceeding SC Johnson's initial sales expectations by over 400%. (source: Ad Age, 7/27/09)
Go-go with AirTran
In-flight internet, useful. 83-year-old spokespilot, scary. Maybe I'll take JetBlue. http://www.youtube.com/watch?v=FBkx1ubrB5U
Is this billable?
According to a UK comScore study, where people e-shop influences how they e-shop. At home, they take a more leisurely approach and window shop. At work, they're in a gettin'-it-done mode and are more likely to complete a purchase. (source: UTalkmarketing.com)
Stee-rike
A new series of PSAs from KidSport BC, a program that provides grants for children to play sports. Yes, I did fail gym class.
http://www.youtube.com/watch?v=bARkhWUF8MI&feature=related
http://www.youtube.com/watch?v=MFN9uZReNZ0&feature=related
http://www.youtube.com/watch?v=MFN9uZReNZ0&feature=related
Crisco's new groove
Saw a commercial for Crisco's new line of olive oils the other night. Gut reaction wasn't good. Is this too much of a stretch? Or is it just my fear of white solid vegetable shortening talking? (source: some network station)
Nag mama for me
According to Fisher-Price's SVP of marketing, you should start marketing to kids when they're 3. That's the age they start talking about what they like. Mom controls the purse, but it's more efficient to target the kids because mom's so time-crunched and budget-conscious. (source: MarketingDaily, 7/28/09)
August-go-baaa
It's National Goat Cheese Month. The first US commercial goat cheese maker opened her doors in 1979. (source: Gourmet, August 2009)
OMG, I lost a tooth, I'm ruined
Under the so-creepy-I-can't-look-away category this season, a reality show from Discovery. Check out the "before & after" photos. http://tlc.discovery.com/tv/toddlers-tiaras/toddlers-tiaras.html
Top trends in comfort food
What's your fix after a rough day? Increasingly, international foods like pho, curries, and sushi along with healthier, upscale versions of old standbys like meatloaf, mac ‘n' cheese, and French toast are hitting the emotional spot. (source: Center for Culinary Development/Packaged Facts)
Bye bye ‘Bama
Although not one consumer has complained during its 3 years in stores, the government of Alabama has forced Cycles Gladiator Wines to pull its bottles from their state. Rather than change its label, the winery's opted to stay out of town. And it's planning to use "Banned in Alabama" in its new marketing campaign. The "immodest" image responsible for all the fuss is a reproduction of an 1895 French bicycle manufacturer's poster. (source: Marketing Daily, 7/31/09)
No free lunch
If you're eating with Obama, be prepared to go Dutch. To avoid the appearance of impropriety, from staffers to CEOs, all must pony up their credit cards. (source: Christian Science Monitor, 7/31/09)
Eat local, eh
An interestingly abstract way to sell mayonnaise. Haven't been able to ascertain where Hellman's is made. The site doesn't say. Boy, I hope it's Canada. (source: FastCompany.com) http://www.eatrealeatlocal.ca/#/video
http://www.hellmanns.ca/main.php?lang=EN
Take that, Red Bull
Slow Cow anti-energy drink calls itself "an acupuncture session in every can." Contains herbs and other ingredients designed to mellow you out, while increasing mental awareness, without the crash of energy drinks. (source: Springwise, 7/30/09)
Easier said than done
Despite the "or else" being untimely death, a study found that only 1 in 7 heart patients could change their ways. (source: "Immunity to Change")
4.6 billion pounds
That's how overweight America is. On average, 23lbs each. (source: USA Today, 7/28/09)
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