Bright and early at 7:30 AM on Saturday, August 7, seven cyclists from Partners + Napier set off to ride for a cure in this year's Bike MS event: The Finger Lakes Challenge. The course stretched up to 104 miles long.
This year was the 25th anniversary of Bike MS in New York's Finger Lakes region, and the agency's fourth year participating in the event.
Team Partners + Napier included creative director Mike Baron, creative director Jeremy Schwartz, senior art director Scott Loftus, creative group supervisor Ann McAllister, chief strategy officer John Roberts, creative supervisor Jeff Hopper, and agency partner and photographer Scott Hamilton.
Around 280 people ride in local Bike MS events every year. Some belong to corporate teams, but most participating cyclists are driven by personal connections to multiple sclerosis in their community.
Mike Baron took first place in this year's challenge, completing the course in 5 hours and 35 minutes. Collectively, the Partners + Napier team cycled over 50 hours for the cause.
Dedicated to fighting MS on and off the road, the agency spent over 100 hours creating an integrated campaign for Bike MS, a tradition for the past three years. This year's campaign included two versions of a poster, 25th anniversary lapel pins, t-shirts, and an outdoor banner. The agency was also a Bike MS sponsor.
Congratulations to all of our cyclists on a great ride! Your passion to make a difference in our community continues to inspire us all.
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