21 Stories for Scouts has always been close to our hearts. The innovative fundraising program allows donors to rappel 21 stories in exchange for $1,000 contributions. Every donation benefits the Seneca Waterways Council Urban Scouting program, which provides more than 20,000 kids in the Rochester area with the opportunity to attend summer camps and after-school programs.
For a second consecutive year, Partners + Napier contributed pro bono creative to the program, including posters, t-shirts, elevator signage, oversized outdoor posters and banners, online banners, eblasts, and "hero kits" that were provided to those who completed their rappel, which included fitting mementos of the experience: a carabiner and an official Boy Scouts merit badge.
Six Partners + Napier employees who worked on the project were invited to rappel down the side of the First Federal Building in Downtown Rochester, its highest floor a knee-weakening 309 feet above street level (that's about 50 feet short of a football field).
And this year, the 21 Stories for Scouts program added a new twist - the Toss Your Boss Challenge. If the Partners + Napier team could band together to donate $1,000 to the cause, our chief creative officer Jeff Gabel (who doesn't like heights) would throw his helmet in the ring and rappel the full 21 stories.
So we were pleased (ok, maybe a bit gleeful) when we successfully passed the $1,000 mark. After suiting up in safety gear and taking a crash course in rappelling, Jeff made his way to the top floor of the First Federal Building and went over the edge!
We'd like to send a big thank you to the Boy Scouts of America for always inspiring us to do great work, and thanks to everyone at Partners + Napier who donated to the program.
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