There may not be much the average person can do about the power of "big oil," but for printing, there is an alternative to "big ink." Partners + Napier designed www.peopleagainstbigink.com so anyone looking for a better way to print can see what their peers and the press have to say about Kodak printers and ink and about competitive products. The site aggregates comments from across the web, including stories like that of a soldier in Iraq who was told he'd have to pay for instructions on how to fix his broken big ink printer. And a frustrated user who discovered that big ink costs more than blood, vodka, and penicillin. There are also opinions and product reviews from digital gurus like Gizmodo.
The people have spoken, and they think big ink stinks.
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