It's open enrollment season, and on Monday, Partners + Napier launched a humorous new campaign for Excellus BlueCross BlueShield that encourages human resources directors and small business owners to switch their company health insurance plans and save money. The campaign includes TV, print, and outdoor advertising, and direct mail.
The new open enrollment campaign is a follow-up to Partners + Napier's marketing campaign of this past spring, which alerted consumers that they could switch their health insurance plan anytime during the year. Any confusion that might have impeded consumers' decision to switch was dispelled, helping to exceed Excellus' goals for generating new contracts.
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