PARTNERS + NAPIER LAUNCHES RENU® SPOTS FOR BAUSCH + LOMB

Partners + Napier recently launched two 15-second TV spots for renu, Bausch + Lomb's legacy contact lens solution brand. The spot for renu fresh™ aired nationally throughout June in primetime on CBS and NBC, while the spot for renu sensitive™ aired in test markets in Columbus and Houston.

 

The spot for renu fresh features the new clear bottle from Bausch + Lomb that allows consumers to monitor their contact lens solution supply. The clear bottle prevents contact lens wearers from running out of solution unexpectedly, helping to improve overall compliance and eye health.

 

The spot for renu sensitive reminds consumers of the hardships their eyes face every day, from air-blasting hair dryers to eye-watering onions, and communicates the message that renu sensitive is specially formulated to keep sensitive eyes comfortable.

 

Watch the spots on Partners + Napier's YouTube Channel: http://www.youtube.com/user/partnersnapier