Scouts Annual report honored by HOW

The BSA's mission is to have a positive impact on the lives of the region's young people. To highlight the success of BSA in fulfilling its mission, Jeremy kept the design of the report minimal, making sure the portraits of program participants and their stories took the lead. He even hand lettered the entire report, including an expansive donor list, in pencil to show the humanity and personality of the organization.

The "Found" theme came about because the Council gave Jeremy and copywriter Scott Allen a list of people they wanted to feature, but apart from being local youngsters, volunteers, and prior program participants, they had little in common. Additionally, this was the first year that the BSA planned to directly ask for financial and volunteer support through the report. So the idea that these people had all found success through the BSA and without your support, future success could be lost, became the unifier.

This book nearly didn't get printed because the Council lost their printing budget. Many thanks to Xerox, XPEDX, Mohawk Fine Paper, and The Riverside Group for donating product, process, and time to help the BSA stay on track.