One wacky little dude
Ethan (29) translates his 5-year-old brother Malachai's imagination into a comic http://www.axecop.com/ (source: The Very Short List, 2/26/10)
I'll have some Skittles and save the akiapola'au
84% of consumers say selecting their own cause is important when determining support for a company's cause efforts. (source: Cone via Ad Age, 3/2/10)
Fidel's gonna be mad
2% of Americans (about 6 million people) believe Cuba is a close US ally. (source: Harris Poll)
What would you do with 5 more hours in your work week?
CMOs, according to a CMO Club survey, would spend it with customers (44%), alone thinking (36%), with their marketing team (14%), with peers (3%), with their agencies (3%). (source: Fast Company, 2/24/10)
Just a Slurpee, please
C-store shoppers are the least likely to make an impulse purchase. (source: Instore Marketing, March 2010)
Small snack, big hit
The story of Kit Kat's innovation and outsized success in Japan is too long to tell here, but definitely worth a click-through http://adage.com/globalnews/article?article_id=142461 (source: Ad Age, 3/4/10)
Here comes the sun
Tropicana goes a long way to make a point, and brings light and vitamins to NW Canada http://www.youtube.com/watch?v=abkIIypRWv4
Method to the madness
Why did David Lee Roth demand there be no brown M&Ms backstage at Van Halen shows? Because if there were, that meant the venue crew hadn't given VH's inches-thick, highly technical contract proper consideration. Wherever he found brown M&Ms, he was guaranteed to find flaws in the electrical set-up which could wreck the show. Diva, not. Meticulous showman with a clever shortcut, absolutely. (source: Fast Company, 3/1/10)
Everybody tweet
Marketers predict that by 2015, nearly 20% of their budget will be devoted to social marketing. (source: CMO Study by Duke U and AMA via eMarketer, 3/2/10)
Bossnap
(bôs nap) vt. [French] 1. to take a manager hostage in order to exert pressure in negotiations over wages or job cuts. The latest: two German managers napped by union workers in Lyon because the Siemens plant there is going to cut its staff by half. The company is refusing to negotiate until the managers are freed. (source: Reuters, 3/2/10)
Greening the Empire
The Empire State Building is getting new energy-efficient windows, but the old ones won't be leaving the tower. From glass washers to film stretchers to ovens, Serious Materials created a pop-up factory on the building's 5th floor to re-process and re-build the old ones, all 6,514 of them http://www.inc.com/articles/2010/03/serious-materials-greens-empire-state-building.html (source: Inc., 3/4/10)
Play like a Brazilian
Buy Nike's new Mercurial Vapor SuperFly II football boot (aka soccer shoe) and get access to top Brazilian players and coaches who'll teach you their training secrets via exclusive online sport camps. Bad name, cool promo. Learn about the splashy launch here http://www.soccerfanatic.com/SFCBlog/soccer_gear/mercurial-vapor-superfly-ii-nike-soccer-london-launch-event-recap/
Sputter and hum
This classic motorcycle, one of the first ever produced, is expected to auction for between $65K and $100K. It had 2.5hp and went about 30mph -- pretty bad-ass for 1890. (source: Motorcycle Classics, March/April 2010)
Jerry's back
Who will replace the Governator in 2011? This week, Jerry Brown announced his candidacy for what has to be the scariest job in America. Dust off the Dead Kennedys! http://www.youtube.com/watch?v=KjMptzRVjw0
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