Partners + Napier is helping to liberate the promise of Galbani® cheese, Italy's favorite cheese brand, with a sampling promotion and sweepstakes launched earlier this month. The promotion sets the stage for Galbani's official brand launch in the United States next year, with Galbani® cheese being produced in America for the first time this summer.
With help from Zoom Media, the agency created a West Coast campaign based in San Francisco. Brand ambassadors are currently distributing free samples of Galbani® Mozzarella FrescaTM fresh mozzarella cheese to the city's inhabitants, traveling by Vespa® to popular San Francisco landmarks like Giants Stadium, Fisherman's Wharf, and the Ferry Building.
In addition to free Galbani® cheese samples, ambassadors hand out brochures with information about the brand, a $1 off coupon for any Galbani® Mozzarella FrescaTM fresh mozzarella cheese product, and an opportunity to enter the Essence of Italy Viva La Vespa® sweepstakes to win a Vespa®. Sweepstakes entries can be submitted online or via text message.
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