Insights on Bridging the Head-to-Stomach Gap

This report reveals actionable insights gleaned from a national quantitative study on Americans’ complex relationship with healthy eating. Download your copy now to spark new ideas and strategies to engage and convert health-oriented consumers by gender, geography, and more.

78% of Americans believe healthy eating is important, but less than half actually eat healthy on a regular basis.

83% of consumers who find plant-based foods appealing are successful in incorporating plant-based options into their diets.

Women use the word "less" 4X more than men when asked what they want and expect from food companies.