Partners + Napier Acquires Post Central

Launches Content Central in expansion of content marketing capabilities
December 9, 2013

We have some truly exciting news to share today.

Effective December 6, Partners + Napier is acquiring Post Central, a Rochester-based company with a 22-year history in video production and post-production. Our core offerings will expand to include a full suite of video production and post-production services.

With this acquisition, we are launching a new division of Partners + Napier called Content Central. Content Central will blend our creative storytelling capabilities with video production, post-production, and audio capabilities, enabling us to serve our clients with high quality, high efficiency content creation.

We’re thrilled about this for many reasons, but thinking of how marketers’ focus on efficient and original content creation has exploded in the past year, and how crucial this capability has become, we’re most thrilled about the impact Content Central will have on our clients’ businesses and brands. With this new infusion of talent and resources, we’re well equipped to creatively solve our clients’ diverse content marketing needs.

This week, we’ll welcome Post Central employees to an expanded space as part of our Rochester office. Post Central founder and president Gary Knaak will become managing director of Content Central, joined by co-founder Bill Lang, who will become executive director, overseeing Content Central creative and production teams.

We can’t wait to get started on this next chapter of growth, and look forward to new adventures with Content Central in the coming year.