Partners + Napier Wins 12 Addys, Spanning Wide Range of Agency Work in Advertising Competition
Integrated Ad Agency Awarded in Seven Different Categories, Showcasing Creative Work Featuring Six Different Clients
Partners + Napier, a nationally recognized, integrated advertising agency, won 12 American Advertising Awards ("Addys") at the 2017 Rochester Advertising Federation award show. The creative shop won awards across seven different categories, representing work in digital, social, out-of-home, video production, and print marketing.
"We’re proud to be working for incredible brands," said Pete VonDerLinn, Executive Creative Director, Partners + Napier, "and even more proud to help to drive their business with disruptive, effective, award-winning work."
Partners + Napier took home six gold and six silver awards, spanning six different clients, including Highmark Health, Soleo, Constellation Brands, BMW and MINI Financial Services, Outdoor Advertising Association of America (OAAA), and Xerox.
The agency’s Vote to Count campaign, for OAAA, earned the most awards for Partners + Napier. The campaign turned the divisive name calling during the 2016 presidential election into a way to drive voter registration with the theme: All labels matter. Only one counts: Voter. Launched in Times Square, the campaign made this powerful point with more than 2,000 messages on hundreds of out-of-home boards across the country.
"We are an agency for brands and people with something to prove," said Courtney Cotrupe, Managing Director, Partners + Napier. "Our clients have something to prove to their consumers every day and this night really exemplifies our ability to help them succeed."
The agency’s gold Addy award winners will continue to the American Advertising Awards’ District 2 level competition, which showcases the best creative work from New York, Delaware, District of Columbia, Maryland, New Jersey, and Pennsylvania.