Partners + Napier Wins 21 ADDYS, the Highest Number Awarded in 2018 Advertising Competition
Ad Agency Wins Awards in 12 Categories, Showcasing Creative Work for Eight Different Clients
Partners + Napier won 21 American Advertising Awards ("ADDYS") at the Rochester Advertising Federation award show, making it the most awarded agency at the event. Partners + Napier won awards in 12 different categories, representing work in TV, social media, video production, design, and print.
"We've always believed the better the creative, the better the result for our clients," said Pete VonDerLinn, Executive Creative Director at Partners + Napier. "To see how strongly the ADDY judges reacted to the creative we submitted makes us very proud."
Partners + Napier's awards included work for a variety of clients, including Friendship Dairies, Highmark Health, BurgerFi, The African Conservation Foundation, and Constellation Brands' The Prisoner Wine Company.
The agency scored the most wins for two campaigns for its Highmark Health client. "Blue Hen" used the Delaware state bird to highlight Highmark's 80-year local heritage and to promote the benefits of its plans. Highmark's "Ask the Doctor" campaign used humor to educate members and non-members on how to ask the right questions during a doctor visit - an event that is often intimidating for Medicare patients.
"We are an agency that is razor-focused on creating work with lasting impact," said Sharon Napier, CEO, Partners + Napier. "Being recognized at the ADDYs for that is gratifying, especially considering the depth of talent in our community."
The agency's gold ADDY award winners will continue to the American Advertising Awards District 2 competition, which showcases the best creative work from New York, Delaware, District of Columbia, Maryland, New Jersey, and Pennsylvania.