Pivot Point
How do you sell one of the most innovative brewing systems to a workplace environment?
You don't.
You sell the experience.
Case Study
Keurig Commercial
The office break room typically isn't exactly a sought-after coffee destination. And its infamously subpar coffee offerings has employees opting instead for the neighborhood coffeehouse to get their latte fix, which had a negative impact on productivity. What's an office manager to do?
Pivot Point
Video Case Study
We Call It A Mug Hug
We created a photo library of visuals that are as rich, warm, and inviting as the coffeehouse down the street.
Armed With Smart
We developed a digital sales tool that made it easy for salespeople to showcase Keurig Commercial's offerings to customers and create a tailored sales experience on the spot. Upgraded sales materials helped seal the deal.
Is It A Booth?
Or is it a coffeehouse? We reimagined Keurig Commercial's NAMA tradeshow booth presence by transforming it into a warm, inviting coffeehouse. It featured all-new brewers, including their innovative new K4000 Café that actually brews lattes and cappuccinos, to create the ultimate coffeehouse experience right there on the tradeshow floor. Visitors hung out, salespeople networked, and Keurig Commercial stole the (trade)show.
Results
Turning the sales experienced into a coffeehouse one had some big-time results for Keurig Commercial.
Digital Sales Tool
0
of sales people
who used the tool made
a complete sale
who used the tool made
a complete sale
NAMA Tradeshow
0
Increase in
booth activity
booth activity