Xerox made the first digital press that goes beyond CMYK to also print metallic Gold, Silver and Clear Dry ink in a single pass. We made it a star.
How do you get print shop owners excited about a new press? Show them how it can transform their business in a commodity-crushing way.
To introduce the Xerox® Iridesse™ Production Press, we created Color ReIgnited — a six-city launch event with stops in Rochester, Palo Alto, Dallas, Chicago, Toronto and New York City.
Attendees at the record-breaking, standing-room only events were wowed by output from the printer itself.
We used augmented reality to bring print samples to life, and at the AR Application Gallery, attendees saw print and digital come together like never before.
Print piqued curiosity, driving customers to a unique web experience that revealed how Xerox® Irridesse™ creates new opportunities.
Paid and organic social media on Xerox channels kept Color ReIgnited, and the ways Xerox is leading innovation in printing technology, in the conversation long after the event.
