Case Study

Xerox® Iridesse Product Launch

Xerox made the first digital press that goes beyond CMYK to also print metallic Gold, Silver and Clear Dry ink in a single pass. We made it a star.

Pivot Point

How do you get print shop owners excited about a new press? Show them how it can transform their business in a commodity-crushing way.

Color ReIgnited

To introduce the Xerox® Iridesse Production Press, we created Color ReIgnited — a six-city launch event with stops in Rochester, Palo Alto, Dallas, Chicago, Toronto and New York City.

Color ReIgnited Front Color ReIgnited Back

Inspiration on Display

Attendees at the record-breaking, standing-room only events were wowed by output from the printer itself.

Where Physical Meets Digital

We used augmented reality to bring print samples to life, and at the AR Application Gallery, attendees saw print and digital come together like never before.

iMac displaying Xerox Iridesse web experience

Go Beyond CMYK

Print piqued curiosity, driving customers to a unique web experience that revealed how Xerox® Irridesse creates new opportunities.

Paid and organic social media on Xerox channels kept Color ReIgnited, and the ways Xerox is leading innovation in printing technology, in the conversation long after the event.

81% Increase in Interest And Intent to Purchase
$7.7 M In Sales