"The best hourglass is the glass in your hand" SO TRUE happy national tequila day! @HotelCalTequila http://t.co/Xr1DtOrrdj
Thursday's Spirits news on the blog: @HotelCalTequila launches their "Stay Awhile" campaign http://t.co/7pYxnpMgeB
Hotel California Tequila has arrived in New Jersey, and several other States, after a recent launch in Texas.... http://t.co/SNlWfqTkrj
Partners + Napier created invitations for journalists to join the Order of the Raven at Ravenswood Winery. Drink on. http://bit.ly/hoptR4
Checking out a Californian @RavenswoodWine Zinfandel for supper - excited :) #wine
Fyi, Ravenswood wine is very very good.
Wine time! At least one of these bottles won't make it through the night #winewednesday @RavenswoodWine http://t.co/IMQP6VS9Sz
. @RavenswoodWine Zinfandel. Consistently great. http://t.co/PiURR0GDaj
so if I have an extra $50,000 sitting around I can become part of the Delta Private jets program...#goals
This @Delta Private Jets ad keeps following me around. If only Delta.... if only.... http://t.co/ZQHr9KG
Cool to see the @Delta Private Jets #Grammy booth backdrop at their HQ. Signed by BoB, NKOTB, Paramore, Arcade Fire, etc http://t.co/K4q2Wsn
Hoping the #Grammys VIPs enjoyed the gifts from Delta Private Jets packaged by @partnersnapier. We combined metal with lux.
RT @SoFloGringo: @BT @TheGRAMMYs it was a pleasure meeting you at Delta Private Jets. Thank you for autographing our wall (my pleasure!)
Super Bowl 50 was the night of Peyton Manning – The Sheriff. And whether it was out of respect for The Sheriff or not, it seemed almost every advertiser stuck to the letter of Super Bowl advertising law. MINI, Snickers and Amazon did the best job with celebs. But we see celebs every year. It seemed every other spot paid rock stars hefty sums to carry the day. What else is new? So this year, I’m raising my glass, or I should say, my bottle, to Budweiser. But not to their spots … to their PR team. When the Sheriff, moments after the crowning achievement of his storied career, utters the phrase, “I’m gonna drink a lot of Budweiser tonight” that’s marketing gold. Go... Continue Reading Article
It aired only once. But no one will ever forget it. The “Respect” commercial—or 9/11 Tribute—was created in 2001 by Hill Holliday, Boston. I happened to be a Senior Writer there at the time. And while I didn’t work on the account, it felt like it was the only project in the agency—and rightfully so. For me, this spot exemplifies brave work. Not just from the agency, but from the client. In a time when our nation was still raw with emotion—and hypersensitive to any brand even acknowledging the tragedies of that day, Budweiser was brave enough to try to bring us all together—if only for 60 seconds. They succeeded. Continue Reading Article
Every trip to Kroger, every play date, and every scroll of the Facebook news feed presents a choice: to be or not to be organic? The pressure to buy organic is now more intense than it’s ever been. Moms want to portray the benefits of eating organic and of course want to avoid any implications (whatever they may be) of not eating organic. They want the best quality food for their families. But higher prices prompt questions. When what is considered “best for the family’s health” becomes out of reach for many moms, moms look for answers. As easy as it is for moms to find cost-saving tips online, it’s equally easy to find studies that show the health benefits of organic food ar... Continue Reading Article
PNYC's chief strategy officer gives a lesson in literature as he lifts the lid on his creative radar. What’s the best ad campaign you’ve seen recently? I prefer to think of “communication campaigns” rather than "ad campaigns” because of our old image of “ads” as discrete, bite-sized message delivery systems. Ads today should transcend easy-to-swallow, creativity-coated selling pills. If we think of culture as our creative palette, I’d put last year's The Lego Movie up there. Spending $60 million in production to make $500 million at the box office (when Chevy spends $4 billion in global marketing) is an amazing achievement. I think more brands should think about putt... Continue Reading Article
This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option. But how much will users and brands really like the change? On one hand, according to a survey of Twitter users by analytics company UserTesting, 74 percent preferred the heart, 10 percent preferred the star and 16 percent had no preference. Although, several news stories have cropped up highlighting angry tweets about the change. Reactions from marketers, on the other hand, seem to be more of a mixed bag. Adweek asked eight agency executives about their initial impressions and predictions for Twitter's heart. Som... Continue Reading Article
There's a lot said about how to 'getting to the next level' as a professional. Can you explain a little about how you initially broke through in your career to become CEO? This question takes me back to a phone call I received 11 years ago. I was sitting in the bleachers at my daughter's basketball game, and my lawyer called me and told me the deal was done - I'd just bought my agency's independence from a struggling holding company. My business partners and I put everything on the line - our savings, our 401(k)s, even our houses - to quickly organize a buyout and save 40 jobs. So this moment was equal parts terrifying and thrilling, because we were embarking on something completely ne... Continue Reading Article
Forging into the future, Amazon has made its Dash Buttons available to Amazon Prime members. If you’re not familiar with the Amazon Dash innovation, it’s sort of like a single product panic button. The small wireless device can be placed strategically in a pantry, changing table drawer, on a counter top, an appliance panel, a forehead – wherever the device can sync up with a Wi-Fi connection. The handful of branded partners in the Amazon Dash Button biz make it clear that it’s a Mom-tailored launch, with items like Gerber baby food, Amazon Elements baby wipes, Huggies, Tide, Olay and Cottonelle. Once her Huggies Dash button is placed and connected to an Amazon account, when Mom, g... Continue Reading Article
There are unusually high levels of mergers and acquisitions in the agency world right now, but that doesn't mean small shops can just breeze into the right kind of sale, panelists said at the Ad Age Small Agency Conference on Thursday in Boston. Potential buyers aren't the problem. "New buyers coupled with new capabilities and demand is driving a lot of new activity in the market and I really don't see it stopping any time soon," said Maurice Watkins, partner at Results International, an investment bank focused on agencies and marketing tech companies. The big agency holding companies are only doing about 15% of the global deals right now, he said, with IT companies, international buyers,... Continue Reading Article
Small Agency Conference: Tips for agencies thinking of selling #AASmallAgency http://t.co/GtaIitS7Z9
TRAVIS THRELKEL was standing on the roof of a building on Fifth Avenue and 27th Street looking uptown at his canvas. It’s hard to miss: It’s the Empire State Building, and on Saturday evening he and his collaborator, the filmmaker and photographer Louie Psihoyos, will project digital light images of endangered species onto the building in an art event meant to draw attention to the creatures’ plight and possibly provide footage for a coming documentary. Although the men refer to the event as a "weapon of mass instruction," Mr. Threlkel explained: "We’re going to try to create something beautiful. Not bum people out." He added later: "Hopefully, this is one big domino. If we can ti... Continue Reading Article
It’s 2015. The Lion has roared yet again, mighty in his assertion that yes – amid the talk of technology taking over our industry, of programmatic ads and addressable video and online ad exchanges killing all craft, of big data being the last word in general – the idea is still king. Or should I say, queen? Yes, ladies and gentlemen, this year, the Lioness roared too. And gender equality was her topic. #LikeAGirl from Leo Burnett Toronto. The Equal Pay Back Project from Droga5. This Girl Can from FCB Inferno. The Autocomplete Truth from Memac Ogilvy. And Touch the Pickle from BBDO India, which challenged taboos and shattered myths about menstruation. Did I mention it walked away wit... Continue Reading Article
Goldman Sachs recently released a report that projected how a tidal wave of new moms in the millennial generation will reshape the economy, an impact that will partly be driven by pure numbers. Millennials are the largest U.S. generation of all time, and now account for 90% of all new moms. In case you were hesitating, now’s the time to buy stock in baby formula and ironic onesies. The investment banking giant drew conclusions about how the values of this new generation of parents will determine which brands succeed and which fail. Goldman Sachs pegged Starbucks, Whole Foods and Chipotle as well positioned because “they serve foods millennials won’t be embarrassed to feed their kids... Continue Reading Article
As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much. But often a new statistic comes around to proclaim "mobile" will account for half of video consumption this year, without delineating between smartphones and tablets, to use just one example. And then you can set your clock to tweets rolling in from marketers wanting to know why the research lumps the two kinds of devices together. Perhaps this is the source of such consternation: A quick poll of digital agencies suggests they're moving ahead of researchers' findings. "I'd say at least 80 percent, maybe higher, of clients today are c... Continue Reading Article
Ted Florea joined Partners + Napier New York as chief strategy officer. The move reunites Florea with agency president Matt Dowshen; both previously worked together at JWT on the global De Beers business. Most recently, Florea was a brand strategy consultant. Prior to that, he spent three years as head of brand strategy at Droga5 NYC and five years prior as group strategy director at Goodby Silverstein & Partners. Florea has delivered brand and business strategies for companies such as Activision Blizzard, Dun & Bradstreet, Kraft, Intel, UNICEF, The Coca-Cola Company, Chevrolet, PepsiCo-Frito Lay, Hyundai, Saturn and Netflix. "Ted is one of the best minds in the business and is responsibl... Continue Reading Article
After seven seasons, popular show Mad Med is set to air its finale this Sunday. The AMC original captured the struggles and joys faced by members of the advertising community in the 1960s. Naturally, many of today's industry leaders saw connections between their lives, and that of the shows protagonist, Don Draper. Here's what today's Don Drapers have to say about Mad Men's legacy. Continue Reading Article
Your impressive résumé and glowing recommendations may be enough to land you an interview — but they won't get you the job. Once you're in the hot seat, it's up to you to really sell yourself to the employer. "In many ways, advertising is similar to applying for a job," says Sharon Napier, CEO of advertising agency Partners + Napier. "As marketers, we're selling brands to consumers, hoping the brand we've built, the way we've positioned it, and what we've said about it will convince consumers to throw it in their shopping cart, ask a friend about it, or engage with it online," she explains. "As a job applicant, you're selling your personal brand to an employer, hoping they'll entrust ... Continue Reading Article
On April 14, Equal Pay Day, you might have seen social media light up with photos of open hands holding three quarters and three pennies. 78 cents: what the average American woman earns to the average man’s dollar. April 14: how far into the year the average woman must work to earn what the average man earned in the previous year. There is an even greater discrepancy in what working moms earn. According to MomsRising.org, the wage gap between mothers and non-mothers is actually greater than the gap between women and men. Non-moms earn 10% less than men, while moms earn 27% less than men. Let that sink in for a second. Add this to the increasing number of working moms and we have a gap t... Continue Reading Article
You start out the relationship with innumerable hopes and dreams. This time, things will be different. You've got the right partner. You know how things should be -- what communication, collaboration, and respect look like. The problem is that the reality is often disconnected from your wants. A response is disappointing, an interactions sparks anger on both sides of the table, and the tension is causing goals to be missed. Expectations are at the heart of frustration, but oftentimes, our expectations are unvoiced. And when our business partner fails to meet our standards, we become disappointed. The relationship can quickly disintegrate from here. We asked a few agency executives why age... Continue Reading Article
If there's nothing else at SXSW, there's a lot of humans. An obvious observation given the widespread reporting about SXSW being too big and causing Austin to burst at the seams. Yet, these reports don't quite capture the implications of cramming an extra 28,000 people into a self-identified "weird city." The result is lines – lots of wide, long lines. (If one takes nothing else away from attending SXSW, it's an absolutely non-technical lesson in patience.) The other result is all those tasty, as humans can be apathetically referred to, data points that are walking (or stumbling – I'm looking at you, 6th street) around. Continue Reading Article
Mederma®, the #1 doctor- and pharmacist-recommended brand for scars, today launches a new advertising campaign that brings real users' experiences to the forefront. Created in partnership with agency of record Partners + Napier, the "One Word" campaign highlights the confidence-boosting and emotional benefits of using Mederma®. "It's a well-known fact that people trust other people much more than they trust brands," said Lisa Kreienberg, creative director at Partners + Napier. "When we heard real people describe their experiences with Mederma® scar care products, we knew the happiness and true emotion on their faces would be more powerful than any brand messaging we could design." A se... Continue Reading Article
While the "Twizzler Challenge" is being touted by many publications as the next "Ice Bucket Challenge," it has yet become nearly as successful as the ALS campaign that went viral last summer. Why aren't as many brands and consumers jumping on board? The "Twizzler Challenge" is sweet and fun: Two people chomp down on a Twizzler until their lips meet, Lady and the Tramp style. And it's for a good cause: autism. Like the "Ice Bucket Challenge," the "Twizzler Challenge" has been supported by celebrities, including TODAY show anchors Kathie Lee Gifford and Matt Lauer. Continue Reading Article
The Greater Rochester ad community came together last Friday evening for the AAF American Advertising Awards (the "Addys"), a favorite annual celebration of creativity and the industry's largest and most representative awards show. This year's bash showcased Partners + Napier, which won more awards than any other agency – four gold and five silver Addys. The nine wins were spread across se...
Partners + Napier has been named AOR for global dairy processor Saputo Dairy Foods USA. The win was announced today by Sarah Hanson, president of Partners + Napier's Rochester office. Partners + Napier was awarded the business without review based on its demonstrated success as agency partner to Friendship Dairies, a brand of cottage cheese in the Saputo Dairy Foods USA portfolio, as well a...
Partners + Napier NYC (PNYC) has been named creative partner in North America for the Singapore Economic Development Board (EDB), the group confirmed Friday. The appointment came after a review. The incumbent was Strawberry Frog. With the win, PNYC becomes part of a global consortium of agencies led by EDB’s agency of record, The Secret Little Agency (TSLA), based in Singapore. As creative partner in North America, PNYC will handle brand strategy through creative in partnership with TSLA. It’s also responsible for driving collaboration between EDB’s agencies in North America, which include Edelman (public relations) and MEC (media). EDB is the lead government agency charged with pla... Continue Reading Article
Kanye West held an outdoor concert in front of the Flatiron Building in New York on Thursday night, but not everyone was completely welcoming. In fact, Partners + Napier's NYC office (at 11 East 26th St.) spelled out a message for the rapper on its windows—obviously a reference to Kanye's latest Grammys antics. Agency execs Matt Dowshen and Jason Marks told Gothamist: "We are an agency actively researching the effects of out-of-home advertising. We found out Kanye was playing outside our building, and we wanted to make a point about being in the right place at the right time with the right message, and how that can be amplified through digital channels. And … don't fuck with Beck." In... Continue Reading Article
Everyone has their favorite moments from Saturday Night Live, which celebrates its 40th anniversary this weekend. But arguably, nothing has consistently defined the show as much as its fake commercials. "Secretly, we all covet the opportunity to create work that SNL will spoof," says Adam Tucker, president of Ogilvy & Mather Advertising New York. It’s a compliment, sure. And there’s a powerful business reason why: "The social currency a campaign can get from an SNL parody is marketing gold," says Pete VonDerLinn, executive creative director at Partners + Napier. A case in point is Jim Carrey’s parody of Matthew McConaughey’s philosophical Lincoln MKC commercial. Yes, Carrey is mak... Continue Reading Article
The New York office of Partners + Napier (PNYC) has been named agency of record for ShopKeep, a provider of cloud-based small-business management tools for iPads and other mobile devices. The selection came after a formal review that included four other undisclosed agencies. As agency of record, PNYC will handle brand strategy through creative across all integrated channels. Media agency Crossmedia, which frequently partners with PNYC on accounts, was selected by ShopKeep to handle media and communications planning. ShopKeep spent $131,000 on measured media in 2013, according to Kantar. Last year the firm secured $25 million in Series C funding which the company said it would use in part... Continue Reading Article
Named one of Advertising Age's most influential women in the industry, Sharon Napier is a lifelong entrepreneur, business expert, and marketing visionary. With more than 30 years of experience and no intention of slowing down, Sharon has built her career and reputation as one of the most recognizable and trusted voices in advertising. As founder and CEO of Partners + Napier, Sharon has built a nationally recognized agency whose ever-expanding team is entrusted with guiding some of the world's most iconic brands. Born with a challenger mindset, the scrappy creative shop is the David to many industry Goliaths, with a long track record of winning national and global relationships including C... Continue Reading Article
#WomeninBusiness Q&A: @sharondnapier, Founder and CEO, @PartnersNapier http://t.co/AWWPx1wii4
Of the agencies surveyed in the 2014 RSW/US Agency-Marketer Business Report, 39 percent said that in the past three years the amount of project work has increased and retainer-based work has decreased. Forty-three percent said that more than half of their work is now project-based. Marketers' shrinking (and sometimes disappearing) budgets, coupled with immense pressure to deliver quantifiable results, have led to rampant roster trimming and work moving in house. Marketers who want to keep their agencies of record (AOR) are negotiating lower fees and finding efficiencies wherever they can. On the agency side, all of this moving around causes constant pitching for new business to fill new v... Continue Reading Article
Imagine this scene at a grocery store checkout lane: Mom has emptied a full cart onto the conveyor belt. Strapped in the child seat, a youngster clings to a box of Froot Loops. He makes eye contact with his mom and reaches to add the sugary cereal to the food and household supplies riding toward the cashier. Now, what is mom thinking here? 1. I can’t believe he won. Again. 2. Hopefully no one I know is watching. 3. So over this diet. So having a late-night cereal binge. As George W. Holden defined in his child development research, the supermarket presents an ideal place for parent and child study because it’s a “triple threat” environment: One where parents have to shop, supervis... Continue Reading Article
Partners + Napier (P+N) is beefing up its management by adding presidents to lead two of its offices. The agency has promoted Sarah Hanson to President of its Rochester office, while Matt Dowshen has been elevated to President at the New York office. The appointments follow a number of significant new business wins this year and a 15% to 20% growth projection for the agency in 2015. Previously Hanson was Chief Growth Officer at the agency while Dowshen joined the agency in June as Managing Director in New York. Previously he had been with Ogilvy & Mather. "We’ve seen massive change in our business and in our industry, especially in the past couple years," said Sharon Napier, CEO at Part... Continue Reading Article
What does it mean for women to have a “voice” in meetings? How can they navigate perceptions around assertiveness, particularly when they are often judged more harshly than men? And is much of the conversation around women and leadership really just about power? These are just a few of the themes that arose during interviews with four executives about the challenges they have faced at work over the years and the advice they would give to other women about surviving and thriving in the workplace. These conversations are a departure from my usual Corner Office interviews. Over the years, I have sat down with more than 125 women to discuss leadership, but have generally avoided any gende... Continue Reading Article
excellent piece from @nytcorneroffice on head winds #womenleaders face. This needs to #Breaktheinternet. http://t.co/LV5Ktfhn4D
Inspiring contribution by @nytcorneroffice on the subject of women finding, and owning, their voice http://t.co/gpY7gnsREZ
Where has this article been all my life? Executive Women, Finding (and Owning) Their Voice via @nytcorneroffice http://t.co/9bK8aRPBeB
Just published: Corner Office special on #women and #leadership: Executive Women, Finding (and Owning) Their Voice http://t.co/kTH7TAPF8O
In the past year alone, Peter Clark and Edmond Huot have gone on a shopping spree for CHR Group, a tiny but ambitious ad agency holding company that they're building from the ground up. Chicago private equity firm Lake Capital bought the larger, U.K.-based Engine Group to build a global network of agencies under the Engine name. And four-year-old Project Worldwide added Burger King creative shop Pitch to its growing roster of shops. A surge of small and mid-sized agency holding companies is being fueled by a mix of ingredients. A healthier economy is providing more buyers and sellers, for one thing, while marketers are demanding more integrated services and close agency attention. Continue Reading Article
Creative ideas agency Partners + Napier NYC today announced it has been named agency of record for The Players' Tribune, the new sports media venture from Derek Jeter and a host of sports publishing heavy hitters. The Players' Tribune will break the mold of traditional sports journalism by introducing a voice that has long been missing from the dialogue: the players'. Owned and controlled...
Creative ideas agency Partners + Napier today announced it has been named agency of record for BMW Group Financial Services, following a competitive review led by Hasan & Co. BMW Group Financial Services provides leasing and financing options for BMW, MINI Rolls Royce, and BMW Motorrad dealers and customers. They also offer a family of branded credit cards through BMW Bank of North America ...
Bob Evans Farms Inc. has selected Partners + Napier Inc. to lead its shopper marketing initiatives. The Ohio-based Bob Evans Farms owns and operates 561 full-service restaurants in 19 states under the name Bob Evans Restaurants. The restaurants are located mainly in the Midwest, mid-Atlantic and Southeast. Shopper marketing connects people to the consumer goods that are available, influencing shopper decisions by aligning products with shopper needs, local experts say. It can take many forms, including sweepstakes, store displays or a combination of promotions. "A big part of it is working with specific retailers because they have business initiatives that you can take advantage of," said... Continue Reading Article
Sharon Napier is the chief executive of Rochester, N.Y.-based Partners + Napier and is a bit of an anomaly in the agency world: She never worked at a “big” ad agency, she earned a master’s degree in her 40s and she didn’t hang her own shingle until she was in her 50s. The 135-person shop, which also has offices in NYC and San Francisco, was formed in 2004, when Napier, along with three other partners, bought the Rochester offices of the Wolf Group after Wolf Group Integrated Communications, closed shop. Since then, she has managed to turn it into one of the biggest small agencies in the business: Today, the firm counts AT&T, Delta and Keurig among its clients. Digiday recently spo... Continue Reading Article
Creative agency Partners + Napier has been selected by Bob Evans Farms to handle its shopper marketing assignment for its consumer packaged foods group, Bob Evans Foods. Although Bob Evans Farms operates full-service restaurants and sells a variety of grocery products, the agency will work primarily on Bob Evans refrigerated sides and sausages businesses. The agency landed the account after a competitive review with an undisclosed number of agencies. Its previous shopper marketing agency was Ryan Partnership. “We chose Partners + Napier because they’re an integrated agency first with a specialty in shopper marketing," said Thyme Hill, Director of Marketing at Bob Evans Foods. "Their s... Continue Reading Article
Ah…hot, hazy August. The month of backyard barbeques… sun tanning at the beach… Halloween shopping… Wait, WHAT??? As a consumer, I felt outrage at the sight of Halloween merchandise making its debut last week at my local grocery store. Don’t retailers know how precious summer is to all of us living in the chilly U.S. Northeast? How dare they wish it away! But then the marketer in me took over. Thoughts of savvy cross-promotions and increased basket rings replaced my gall. Suddenly everything made sense. So, to all of you still feeling outrage, I’ll quote a character my daughter has already decided will be her costume this Halloween: Elsa from Disney’s Frozen. Let it go! Let ... Continue Reading Article
Project Worldwide is acquiring Los Angeles-area agency Pitch, the latest move in the ad holding firm's continued expansion efforts. Project, a privately held parent company that positions itself as a new-school holding company, has been seeking agencies that CEO Robert Vallee said "play well" with the company's suite of other shops. Pitch presented good collaborative potential, he said. "People are the most important part of the equation," Mr. Vallee said. "When we find we have good chemistry with senior management at forward-thinking agencies, it gets our attention." Continue Reading Article
The voice of Mom is powerful. It’s something that brands are desperate to attract and at the same time, it’s one thing that brands fear the most. The motivated voice of one mom can mobilize a movement against a brand, having real impact right where it hurts – online and at the shelf. We all remember what happened to Pampers Dry Max diapers. A mom loyal to Pampers Cruisers was taken by surprise when she discovered structural changes to the diapers. Well, her baby developed diaper rash. She called Procter & Gamble out on it and received an inadequate response. So she rallied other moms and amassed an 11,000-strong Facebook group: Pampers bring back the OLD CRUISERS/SWADDLERS. The over... Continue Reading Article
Have you heard of the dumb gap? No? Well, I assure you, it's real. At this very moment, you're under its sway, getting dumber with each passing second. But don't worry. You're not alone. We're all getting dumber. You, me, your boss, your mom, everyone. This is the growing gap between the rate of change (very, very fast) and the rate of human learning and adaptation, which, despite our best efforts, is sluggish by comparison. This gap makes us feel overwhelmed and deflated, like we're not as smart as we thought we were. We're dumber because we simply know less of all there is to know. And over time, it's only going to get worse. That's why we have to adjust our behaviors now. The smartest ... Continue Reading Article
“We Are All Getting Dumber…” @adage covers the solution to the inevitable ‘dumb gap’. http://t.co/JempIBibfk
We are all getting dumber because there’s more to know these days. Here’s how to keep pace... or not! http://t.co/t0V89YrFaF
We are all getting dumber according to the "dumb gap". Sad, but true. @sharondnapier says embrace it! http://t.co/wPUFJDD8q1
A voice of reason for enhanced collaboration among agencies and businesses to avoid the "dumb gap" via @adage - http://t.co/qlIjuxkLsf
Creativity often requires freedom. When you have a hierarchical structure, it can be easy to feel as though there is always someone watching over your shoulder and directing your every move. In today’s hyper-competitive media environment, original ideas, unfiltered thinking, and entrepreneurial instincts are often what drive success. Although small agencies are often viewed as simply the cheap alternative, many independent agencies are finding that their lack of corporate structure and hierarchy is actually the foundation for profound and unique advantage. Continue Reading Article
Immersive experiences, a calculated global “stunt,” the first cooking show on Vine, an inclusive Tribeca Film Festival initiative, web films and apps are among the mix of work cited by agency creatives and execs as being their most notable digital fare thus far in 2014. With this year’s AICP Show and the Cannes Lions International Festival of Creativity having recently entered the industry’s rear-view mirror, this piece isn’t so much a preview of what could crop up next awards season but rather a look at what work resonates personally and professionally for the agency artisans behind it. SHOOT posed the following question to a cross-section of agency folks: What has been the mos... Continue Reading Article
Partners + Napier in New York has filled its top leadership role with Ogilvy & Mather's Matt Dowshen. Dowshen, former managing director, senior partner and director of client services at Ogilvy, will run Partners + Napier's New York office. As managing director, he'll work on current and prospective clients, looking to grow the shop's client roster. He steps into a role previously filled by Andrea Spiegel, who left the agency. "For a long time I've had the itch to jump and build something," said Dowshen. "I've been at big network shops for a long time and wanted to work for something that's more like a start up, more entrepreneurial." Previously, Dowshen has served as svp at Deutsch and s... Continue Reading Article
.@mattdowshen is @PartnersNapier new managing director: http://t.co/Cu7dSzK4fN
Seasoned agency leader Matt Dowshen served as senior partner, managing director and director of client services at Ogilvy for the past five years, but was recently wooed away from big agency life by a new role at Partners + Napier’s growing New York office. The agency today announced that Dowshen has joined as managing director, effective immediately. With over 20 years of integrated m...
Our "Life Has a Plan" campaign for Excellus BlueCross BlueShield is taking another victor’s lap this month after winning a Silver Telly Award for outstanding television production. The Silver Telly is the highest honor awarded at the Telly Awards, which received more than 13,000 entries this year. The campaign was selected as one of just 250 winners. The same campaign has already helped Ex...
Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up 5 percent from 2013—agencies are fighting to stand out. For example, Droga5 used the voice of a guy with a fake Scottish accent in a 2-plus-minute video about its Facebook campaign for Newcastle beer, and BBDO featured close-ups of hands smashing food in a 2-minute video about its Mobile TeleSystems effort. For its Jean-Claude Van Damme "The Epic Split" Volvo Trucks ad, Forsman & Bodenfors kept it simple, showing behind-the-scenes footage from the shoot. Continue Reading Article
It was a big night for Partners + Napier and our longtime client Excellus BlueCross BlueShield at the American Marketing Association’s Pinnacle Awards on Thursday. Our "Life Has a Plan" campaign won the prestigious Non-Profit Marketer of the Year Award for Excellus BCBS, as well as the top spot in five other categories, including branding campaign, integrated marketing campaign, website, p...
Creative ideas agency Partners + Napier today announced the launch of a new campaign for Mederma® PM Intensive Overnight Scar Cream, a one-of-a-kind scar cream formulated to work at night, when skin naturally regenerates faster. Mederma® PM was recently introduced by Merz North America, the makers of Mederma®, the #1 doctor- and pharmacist-recommended brand for scars. "The launch campaign...
Traditional marketing-to-mom tropes have become less and less reliable. Is the modern mom working, a homemaker, an educator, the breadwinner, a spouse, a shopper, or primary nurturer? Is she all of the above, or none of the above? Recent studies reveal a complicated and nuanced reality. In some ways, the conventional definitions of "mom" are as true as ever. In other ways we’ve seen some unexpected twists in the evolution of this audience. For example, a 2012 Pew Research Center study reported the number of stay-at-home moms in the U.S. as 29%, an increase from 23% in 1999. Interestingly, the number of years women spend as stay-at-home moms has decreased. So we know moms are seeking bal... Continue Reading Article
INVISTA has teamed up with Partners + Napier to expand marketing activities for its recently acquired TECGEN® brand. Partners + Napier was awarded the business following a competitive review process that included several undisclosed agencies. "We’re excited to work with the Partners + Napier team," said Cindy McNaull, global brand and marketing director at INVISTA. "Their passion and stra...
Today, the world-famous Tribeca Film Festival (TFF) kicks off in NYC, alongside some exciting new work from our team at Partners + Napier New York! In a new campaign for AT&T, the new presenting sponsor of the festival, we’re on a mission to connect more people to the power of film. “Film For All” is a fully integrated campaign that takes the Tribeca Film Festival to the streets of NYC...
New York's Tribeca Film Festival is known for its celebrities, award-winning movies and exclusivity. After all, festival founder Robert De Niro doesn't just hang out with anyone. Now, this year's new title sponsor AT&T and creative agency Partners + Napier New York want to add a little people-power this year to the festival's red-rope reputation. This fully integrated Film for All campaign aims to connect more people to the power of film and honor its iconic New York roots, as well as leverage AT&T's mobile, retail and service platforms. To drive consumer participation in the Twitter-based #FilmForAll engagement, Partners + Napier New York created 15- and 30-second trailers narrat... Continue Reading Article
Ten years ago there was a sign. The gray, metal sign with a centered “P” was purchased by the inaugural team at Partners + Napier Inc. led by partners Sharon Napier and Jeffrey Gabel, who began the full-service advertising agency with a desire to be Rochester-based while competing in national markets. “We always say they’re the brave 40 and we went from the brave 40 to the 135 (today), so what could have been sort of D-Day for the agency was Independence Day,” CEO Napier said. “We really embraced it with (a) fiercely independent (mindset) and a real sense of community at the same time. That was our vision from day one: just to be a nationally celebrated agency.” Continue Reading Article
If your impression of advertising agencies is based on the hit show Mad Men, think again. First off, drop the “Men” from the perception. Sharon Napier heads up a successful advertising-marketing agency, Partners + Napier, here in Rochester. The nationally recognized company recently celebrated its 10th anniversary and has worked for clients including Eastman Kodak Co., Constellation Brands wine, Excellus BlueCross BlueShield and Pepsi. “There needs to be more women at the top in advertising,” said Napier, the company’s CEO. “The work has to work. It has to be creative, it has to be breakthrough work. At the end of the day, it has to drive our clients’ business.” Continue Reading Article
*Beginning With The End*, the powerful new documentary from Emmy-winning filmmaker and Partners + Napier in-house director David Marshall, has been selected from 892 entries as one of just eight documentary films that will compete at the South by Southwest (SXSW) Film Festival in Austin, Texas, in March of this year. A film that took Marshall nearly three years to produce, *Beginning With T...
We have some truly exciting news to share today. Effective December 6, Partners + Napier is acquiring Post Central, a Rochester-based company with a 22-year history in video production and post-production. Our core offerings will expand to include a full suite of video production and post-production services. With this acquisition, we are launching a new division of Partners + Napier cal...
A team of 1980s-era entertainment personalities helped make struggling electronics-retailer RadioShack Corp. one of the big winners in the Super Bowl advertising contest Sunday night, along with Chrysler Group and Anheuser-Busch InBev. In the RadioShack spot, crafted by Omnicom Group's GSD&M, a mob that included Cliff Clavin from "Cheers," Olympian Mary Lou Retton, wrestler Hulk Hogan and Erik Estrada from "Chips" storm into one of the chain's stores and dismantle it as a salesman says: "The '80s called. They want their store back." Under pressure to improve its sales performance, the retailer is aiming to remodel its stores and shed its stodgy image. "It's great to see a brand make fun o... Continue Reading Article
$4 million? That’s a big budget -- a bigger budget than some of your clients will have for the year. But the Super Bowl is the advertising mecca, a worshipful paean to marketing, where the audience looks forward to engaging with corporate America. And you don’t want to stand on the sidelines. The good news is the media waves created by the game itself can be surfed around the edges. So pocket that $4 mil and check out a few ways to ride the buzz. 1. Get into the stream: Oreo? Really? That was the winner last year? Sure, reacting to shared events in the social stream is a brilliant way to turn Super Bowl hysteria into brand equity. But if the bar for success is simply a JPG with a head... Continue Reading Article
Two years ago I surveyed an esteemed panel of industry insiders to find the best Super Bowl ads of all time. The overwhelming favorite was Apple’s “1984,” a celebrated spot that aired during the third quarter of Super Bowl XVIII. The minute-long ad, conceived by advertising agency Chiat/Day and directed by Ridley Scott, heralded the introduction of the Macintosh personal computer and ran on television only once—“yet it generated more buzz than any other commercial ever made,” said William Gelner, executive creative director at 180 LA. Bob Horowitz, president of Juma Entertainment and executive producer of the annual CBS show “Super Bowl’s Greatest Commercials,” says Supe... Continue Reading Article
The dairy aisle isn't the most inviting hangout spot. It's a cold, fluorescent-lit place where shoppers' eyes can glaze over before a massive wall of yogurt options in the search for something Greeker or cheaper among all those plastic tubs. Most people grab their favorite brand and a gallon of milk and get the hell out of there. But people in advertising are not "most people." I once stood in the dairy aisle of my local Wegmans for over 30 minutes, looking a bit suspect, if not entirely creepy, I am sure, to the grocery retailer's many employees. I was watching people buy cottage cheese. We were pitching a regional brand of cottage cheese at the time called Friendship Dairies. Our quanti... Continue Reading Article
Love this. IMO, the HUMAN element is key to smart planning. "For Creative Thinkers: Lessons From the Dairy Case" http://t.co/LAeazWb33o
Research and advertising. Couldn't agree more: Lessons From the Dairy Case http://t.co/mdpFu2ZPna
Why ethnographic research is just as important as quantitative data when advertising. http://t.co/PMEdgi4s6K
"... I've rarely seen [quantitative] data turned into a leverageable insight." http://t.co/iPFrFoZ1W8 @PartnersNapier Great article, Jeff.
This all-in approach to design solutions from @PartnersNapier is inspiring. Hear about it from their CCO in @adage. | http://t.co/TtAgq85Se9
Up for some crystal balling? We reached out to several industry creative and strategy types to share with us what they see on the horizon for 2014. What will we see? Some predictable stuff like the continued growth of mobile and experiential. And some no so predictable...such as the proliferation of Emoji Economics. No, seriously. Read on to see what's coming your way in 2014: 1) Less is More. Brands with the confidence in their assets and how consumers navigate their assets will break through. The need for less and less marketing fluff on pack will ensure more real estate on pack for what really matters to consumers. Looking for the brand I love and the variant I want. Playing out the ol... Continue Reading Article
Really good insights for CMO's. "Four Trends That Will Disrupt Marketing in 2014" http://t.co/YJ6rwOvRN6 via @alleywatch
@adrants just posted a roundup of 2014 trends – with one from our very own @jasonmarks ! http://t.co/hMReERyljO
We are entering a time when media channels are limited only by our imagination http://t.co/jf51nqMIYe :))
@jasonmarks from @PartnersNapier contributes to @adrants Four Trends That Will Disrupt Marketing in 2014 http://t.co/CbkOkUMAVd
Truly memorable ad campaigns create a visceral response — one of joy, wonder, shock, inspiration, motivation, compassion or surprise. “If this is achieved, chances are the message will break through and stay with you,” says Lori Senecal, chairman and chief executive of kbs+. But to accomplish this, advertisers first need to grab people’s fragmented attention. However, in today’s digitally enabled, DVR-controlled, multiplatform ad universe, this is an increasingly elusive goal. Yet some ads do manage to break through. The authentic, transcendent, storytelling works of art are the ones that grab consumers’ attention; create that visceral response; and lodge themselves in your co... Continue Reading Article
Creating work that is " shareworthy" and touches your heart is what makes this work, great! #pn http://t.co/ob60lnESCo
Just in case you missed any of these… they're great! The Most Unforgettable Ad Campaigns Of 2013 http://t.co/GIksJiwsaX via @forbes
Rochester-based marketing and advertising firm Partners + Napier is venturing into video production services with its acquisition of Post Central, a Pittsford marketing agency. Financial terms of the acquisition were not disclosed. Post Central and its 10 employees relocated over the weekend to expanded Partners + Napier office space on the second floor of its Mill Street headquarters in High Falls, CEO Sharon Napier said Monday. Napier said her firm and Post Central began acquisition talks in late summer. The two firms had interacted for close to a decade, Napier said, with Partners + Napier at times farming out video work to Post Central. Continue Reading Article
Partners + Napier is expanding its production capability with the appointment of Julio Soler to the newly created role of integrated producer. He joins the agency from The Barbarian Group, where he worked on noteworthy integrated campaigns for Bacardi and Samsung as senior producer. "Our clients need us to deliver our ideas seamlessly across all channels. This is Julio’s sweet spot," said ...
Just four months after opening a full-service office in New York City, Partners + Napier has been awarded strategic and creative duties for AFAR Media. AFAR Media and its multi-platform properties, including *AFAR Magazine* and www.afar.com, provide guidance and insight for global travelers who seek rich cultural experiences on their journeys. The leader in experiential travel content, AFA...
As part of our ongoing partnership with Kolle Rebbe, Lufthansa's AOR in Germany, we're kicking off a new employee exchange program. At Kolle Rebbe, art director and Hamburg native Anna Hiemann emerged as the winner of an internal creative competition, which awarded a 71-day stay in New York City and a full immersion experience and training program at Partners + Napier in Manhattan. Through D...
How does an international airline behave like a warm and welcoming hotel? In the past year, we’ve worked closely with Lufthansa Airlines in the U.S. and Germany to evolve their brand in the spirit of their overarching platform, “Nonstop you.” Now, we’re making it all about Lufthansa’s guests, focusing less on products and more on customer care. We recently launched a campaign calle...
An agency holding group with ambitious growth plans is setting up shop in a growing market for agencies. The holding group, Project WorldWide, is opening an agency named School in Boulder, Colo., which is increasingly becoming known as a home for entrepreneurs in the advertising business. Among the senior managers of School are executives who worked together at the Boulder office of Crispin Porter & Bogusky, part of MDC Partners. It seems, in retrospect, that a decision in 2006 by Crispin Porter to open an office in Boulder — serving as a dual headquarters with its operation in Miami — helped transform Boulder into a nascent force in the advertising industry, competing with other r... Continue Reading Article
On August 1, we launched the new, highly social wine brand Thorny Rose with a sweepstakes that promises an unforgettable rock star experience. We partnered with our sister agency G7 Entertainment Marketing to engage up-and-coming indie group (link: https://www.youtube.com/user/WalkTheMoonVEVO text: Walk the Moon), who shares Thorny Rose’s young, fun audience. The band will present eight shows...
We teamed up with the Ad Council to create a national public service campaign called “Food Safe Families.” A series of PSAs called (link: http://www.youtube.com/watch?v=2tst5kGOhrw text: Recipes for Disaster) feature Maria, a well-meaning, but unsafe chef. In each episode, Maria picks an old family recipe to cook for her guests – but she unintentionally violates cardinal food safety rules...
Diagnosis One: America's deflated rustbelt cities can expect a deteriorated dust bowl demeanor until bankruptcy, followed by tumbleweeds. Diagnosis Two: Street Art and graffiti are inextricably entwined with and contributing factors for broken windows, societal disarray, economic and moral decay of the aforementioned cities. Both are failed and need to be re-examined. For the record, Rochester tops lists in terms of liveability, investment in new technology sectors, and has 91% of it's citizens covered by health insurance - before Obamacare even kicks in. It has lost jobs and population due to stumbling giants like Xerox and Eastern Kodak and recent annual budgets have had significant sho... Continue Reading Article
Madison Avenue is quickly morphing into Digital Drive. Technological advances have changed everything from where consumers watch TV to how they buy holiday gifts. In turn, ad agencies have revamped their hiring practices, commercial buying models and even their mind-sets on whether other firms in their field should be considered friends, rivals or a mixture of the two. Sunday's news of a merger between Omnicom Group and Publicis Groupe was a prime example of how traditional ad firms are evolving to better compete in this increasingly digital landscape. The two holding companies announced a merger to form the world's largest ad company, called Publicis Omnicom Group. Continue Reading Article
To drive online engagement for Lufthansa Airlines, we recently launched “Lufthansa Sleep Tips,” a Facebook-based promotion that encourages consumers to share and discuss their best tips on how to get some much-needed R&R on long flights. Consumers can upload pre-flight, in-flight, and post-flight tips to Lufthansa’s Facebook page, where people vote for their favorites. Tips are share...
Hotel California Tequila is a brand of ultra-premium small-batch tequilas inspired by the Baja peninsula of Mexico. To introduce Hotel California Tequila to consumers and grow distribution in the U.S., we created the “Stay Awhile” campaign, a multi-touch brand campaign that we launched with a newly designed (link: http://www.hotelcaliforniatequila.com text: website). The new site featur...
With offices in Rochester, New York, Atlanta and San Francisco and a list of notable clients – including Capital One and Constellation Brands (parent company of popular beverage brands like Corona and Arbor Mist) – Sharon Napier, CEO of Partners + Napier, has created quite the name for herself in the advertising world. A Donna Draper of sorts. When Napier and three partners took over the agency and its two offices in 2004, a purchase made from Wolf Group’s agency network, they successfully transferred not only a growing client base, but also a loyal team of employees. These “Brave 40” as Napier refers to them have been a part of the agency’s evolution into a nationall... Continue Reading Article
Bryan Wiener calls them "perverse." Scott Chapman thinks they can be flawed. And Harris Diamond is a "strong believer" in the concept. However one views agency-incentive-compensation agreements, they are here to stay. That became abundantly clear at last week's Association of National Advertisers' financial conference in Arizona, where a survey of members -- who collectively control $250 billion in marketing dollars -- revealed that 61% of them are building incentives into their compensation agreements with agencies. That's a big jump from 46% in 2010 and 35% in 2000, according to the survey, conducted by the ANA and consultancy R3:JLB. Digital agencies are especially wary of the... Continue Reading Article
Great to see incentive based compensation getting positive press at the ANA. Interesting article - more to come... http://t.co/QoejKxibgA
Nice work if you can get it. 61% of ANA advertising members building incentives into agency compensation agreements. http://t.co/Op4eRJjAYN
More and more ad agencies are now being paid based on performance. http://t.co/oDlRome15v
just commented on 'Over Half of Agency Compensation Deals Involve Pay-for-Performance' in @adage http://t.co/KOfTVk6kKs
Agencies are seeing big pay-offs when they get consumers directly involved in their ad campaigns—and so are the customers. At the Bloomberg CEO Summit on Wednesday evening, agency CEOs discussed the importance of engaging consumers in a hands-on way in order to set themselves apart in a crowded marketplace. This tactic, described by Butler, Shine, Stern & Partners' CEO Greg Stern as "giving the consumers some kind of reward for their time," has led to winning campaigns. Andrew Keller, CEO of Crispin Porter + Bogusky, emphasized that "building utility and the brand at the same time" has proven to be an effective—and inexpensive—way to go. Keller described CP+B's strategy for cr... Continue Reading Article
Agencies R seeing big pay-offs when they get consumers directly involved in their ad campaigns—and so R the customers. http://t.co/0v66Xr35
Agency CEOs Talk Consumer Engagement Panel says strategy benefits consumers as well as advertisers Adweek http://t.co/iAqTWW5L
Couldn't agree more Engagement that benefits customers always a good idea Agency CEOs Talk Consumer Engagement | Adweek http://t.co/EJgIJRIc
Agency CEOs Talk Consumer Engagement - “building utility and the brand at the same time” http://t.co/G6GQf60
By STUART ELLIOTT A fledgling agency holding company is making an acquisition in the realm of traditional and digital advertising. The holding company is Project WorldWide in Auburn Hills, Mich., which was formed in October with a nucleus that includes agencies in the United States (George P. Johnson and Juxt Interactive), Australia (the Spinifex Group) and Germany (Raumtechnik). Project WorldWide has bought Partners & Napier in Rochester, which works for clients like Bausch & Lomb, Constellation Brands, Delta Private Jets, Eastman Kodak, Green Mountain Coffee Roasters and United Parcel Service. The financial terms of the deal, to be announced on Thursday, are not being disclosed... Continue Reading Article