Partners + Napier Wins Best of Show in First Tier of American Advertising Awards
Partners + Napier won nine American Advertising Awards (ADDYs) and the top honor of “Best of Show” at the AAF Greater Rochester’s American Advertising Awards, the first in a three-tier competition that ladders up to the national American Advertising Awards — the industry's largest and most representative creative award show.
Partners + Napier won “Best of Show” for a Delta Vacations social media campaign that captured the cultural phenomenon of NFTs while they were trending everywhere online. The campaign leaned into travelers’ pent-up desire for in-person experiences with an NFT giveaway that offered something better than a digital file — Nice Free Trips.
In addition to winning “Best of Show,” Partners + Napier won Gold for the following:
The agency received Silver Awards for its Beaulieu Vineyard Tapestry Gift Box Packaging, High West Prisoner’s Share Packaging, and Schrader Vintage Release Kit.
Partners + Napier also received a special Judges Recognition for High West Packaging, and agency copywriter Isabel Drukker was the recipient of the “Up and Coming” Award which recognizes individuals with less than 10 years of experience who show exceptional creative talent and leadership potential.
The Delta Vacations NFT campaign, along with the agency's four additional Gold Awards, will advance to the second tier of the American Advertising Awards competition, which showcases the best creative work from New York, Delaware, District of Columbia, Maryland, New Jersey, and Pennsylvania.
"Every creative opportunity is a chance to make something great,” said Rob Kottkamp. “The work that was recognized today shows that no matter the challenge, a great idea can make the solution impactful, and something to be remembered.”
About Partners + Napier
Partners + Napier (partnersandnapier.com) is an integrated creative and media company that helps brands leave a mark on business, people, and culture. Ranked one of the Most Effective Agencies in North America by Effie Worldwide, the agency specializes in health and wellness, CPG food and beverage, restaurant, beverage alcohol, and B2B enterprise services spaces, proudly serving clients like Constellation Brands, MDLIVE, Highmark Health, Wegmans, Delta Vacations, Bausch + Lomb, Smashburger, and Conduent. The agency is a part of Project Worldwide, an independent global network of wholly owned agencies.