Challenge

Record-breaking results: Part 2.

One year after we helped Delta Vacations achieve a 145% increase in revenue with its January promotion, we were asked to take this annual campaign to the next level, focusing on a different audience with a motivating message.

Approach

Millennials vacation differently.

We connected to the airline's growing number of younger customers — shifting the brand from traditional vacation escapism to an experience-driven, do-it-today mission.

The journey begins now.

We launched nationally in bustling airport terminals, Delta Sky Clubs, and Delta’s in-flight entertainment and Wi-Fi login screens, inspiring passengers to Experience Anywhere. And packed every seatback pocket with ads in Sky Magazine, connecting with 5 million monthly readers and adventure-seekers across the entire Delta fleet. And backed it up with messaging via YouTube pre-roll, the Delta app, and across owned social channels.

Results

Soaring to new heights.

The campaign helped Delta Vacations gain a single-month, 143% increase in revenue on top of the record-breaking results from the year before, plus a 62% increase in bookings and 53% increase in passengers.