Delta Vacations
One year after we helped Delta Vacations achieve a record-breaking January with a 145% increase in revenue, we took their annual promotion to the next level, focusing on a different audience with a motivating message.
We connected to the airline's growing number of millennial customers — and moved from traditional vacation escapism to an experience-driven, do-it-today attitude.
Sky Magazine
With over 5 million monthly readers, and a space in every seatback pocket, we inspired adventure-seekers across the entire Delta fleet.
Delta Screens
The campaign launched nationally in busy airport terminals, Delta Sky Clubs, and Delta’s in-flight entertainment and Wi-Fi log-in screens, encouraging passengers to Experience Anywhere.
Social Media
We engaged consumers via YouTube pre-roll, the Delta app, and across Delta Vacations social channels.
Results
This campaign helped Delta Vacations gain a single-month, 143% growth in revenue on top of the record-breaking results from the year before.