Travel Beyond
Getting Delta Air Lines loyalists to expand their journeys
Challenge
Turn an unknown into a no-brainer.
Delta Vacations – the vacation wing of Delta Air Lines – offers a world of vacation experiences with serious discounts, rewards and benefits. Problem was, most people weren’t aware they existed, even the most loyal Delta flyers. They needed to get attention and prove they were the smartest way to vacation – especially for travelers already flying Delta.
Approach
Focus on flyers who already love you.
Instead of scattering awareness efforts across a wide group of would-be vacationers, we laser-focused on Delta’s SkyMiles® Members. These heavy Delta travelers have strong affinity for the brand, enjoy racking-up miles and are always looking for new ways to use their points to enhance travel experiences – exactly what Delta Vacations can do.
Solution
Go Beyond the Flight.
A campaign with a simple call-to-action. This let SkyMiles Members know there’s much more beyond their in-air Delta experiences – motivating them to enjoy all the leisure travel benefits they’ve earned and deserve. With a captive audience on nearly 4,000 daily flights, we rolled our message out on seatback screens, tray-table napkins, Delta's in-flight magazine and their digital properties.
Results
Up and away.
After a successful launch, the campaign continues to this day – driving more SkyMiles members to book with the brand and elevate their travel experiences.
