Adweek Discusses Creative Leadership Trends with Rob Kottkamp

Adweek's Kyle O'Brien sat down with creative leaders at agencies big and small, and those who work at holding companies and independent agencies, to discuss what it means to hold the Chief Creative Officer position today, and how leaders are positioning their teams for growth.

For Partners + Napier CCO Rob Kottkamp, "A focused strategy is the fastest way, no matter what you’re doing, to stay on top." He added, "The CCO must have some business knowledge to stay relevant. “You become equal parts creative, account executive, account manager, strategist, technologist and client whisperer—it’s about the relationships.”

This article is the second in a series on the evolving C-suite. Adweek subscribers can read the full story here.