Agency News

The New Delta Vacations Makes It Easier Than Ever To Vacation Harder Than Ever

July 18, 2023

Partners + Napier and Digitas launch campaign that captures new level of vacation high made possible by Delta Vacations

Delta Vacations, a Delta Air Lines company, is partnering with Partners + Napier and Digitas for a campaign introducing “The new Delta Vacations,” showing how it’s now easier than ever for Delta SkyMiles® Members to book, earn and redeem miles to get even more out of a dream trip. The “Vacation Harder” campaign captures what an unforgettable trip feels like when you know you’re getting the best value for your time and your miles, making Delta Vacations the gateway to vacationing bigger, further, and harder than ever before.

The Vacation Harder campaign brings to life several program enhancements that begin today:

  • Increased Value: Miles are now worth at least 15% more when put toward a Delta Vacations package to any destination, at any time. This means SkyMiles Members can get more vacation value for their miles than ever before.
  • More Rewards: When booking Delta Vacations packages, SkyMiles Members can now earn more miles and Medallion Status with Delta than ever before*.
  • Better Booking Experience: Delta Vacations has a new booking experience making it easier for customers to find and book the right vacation package for their needs. Delta Vacations allows travelers to choose from flights, hotels, rides and activities all over the world, all in one place.

“The most exciting thing is that we were able to take the three things customers wanted us to fix and actually fix them," said Brian Canning, Chief Marketing, Product and CX Officer of Delta Vacations. "Members now earn more than ever, their miles are worth more than ever and the vacation shopping experience is easier than ever. Customers will feel a big difference overnight, which is why we're re-introducing ourselves as the new Delta Vacations and showing customers what it means to vacation harder."

Added Rob Kottkamp, CCO of Partners + Napier, “The better the vacation, the harder it is to come back from. ‘Vacation Harder’ connects real platform changes to that trip-of-a-lifetime mentality, showing how the new Delta Vacations will leave you with a vacation high so great, you’ll carry that blissed-out feeling all the way back to reality with you.”

Partners + Napier led creative development and execution for the campaign, with Digitas partnering on media. The campaign is being activated with connected TV, online video, streaming audio, social media, programmatic digital, and in-flight/airport placements, targeting current and potential Delta SkyMiles Members.

“Aimed at reaching new and existing SkyMiles Members who are constantly on the go, our digitally led media strategy activates holistically to raise awareness for the new Delta Vacations, stopping people in their tracks and getting them thinking about their next big trip,” said Chris Domin, VP/Director Media at Digitas.

For more information on Delta Vacations, visit

*All SkyMiles Program rules apply. For full details, visit



Delta Vacations
Chief Marketing Officer: Brian Canning
VP Brand Strategy: Colleen Phelan
Senior Manager, Brand Strategy & Customer Experience : Sharon Ayers
Senior Program Manager, Brand Strategy & Communications: Cayley Olivier
Director, Marketing Strategy: Cathy Douville
Manager, Email Marketing: Amanda Pressly
Manager, Digital Marketing: Lacretia Harris
Manager, External Communications & Public Relations: Veronica Smith
Manager, Social Media: Victoria Freedlund
Social Media Coordinator: Arielle Berlinsky


Partners and Napier
Creative Directors: Gretchen Bye (Art), Louis Wittig (Copy)
Associate Creative Directors: Lisa Della Piana (Art), Jason Ziehm (Copy), Rob Warchol (Art)
Phil DeCicca, Visual UX Designer - Art Director
Group Account Director: Elyse Kosakowski
Account Supervisor: Traci Spaull
Assistant Account Executive: Rachel Rockwell
Melissa Smith, Director of Operations, Resource Management, and Project Management
Lauren Cole, Associate Director of Project Management
Daniela Mercado, Associate Project Manager
Erin Dwyer, Editorial Services Manager
Chief Creative Officer: Rob Kottkamp


Gammut Productions at Partners + Napier
Director: Sullivan Slentz
Cinematographer: Parker Bement
Executive Producer: Danene DiCicco
Producer: Lisa Smith
Assistant Producer: Carli Moore


Gammut Productions at Partners + Napier
Editors: Parker Bement & Sullivan Slentz
Animator/Editor: David Bode
Colorist: Parker Bement
Executive Producer: Danene DiCicco
Assistant Producer: Carli Moore


Wave Studios
Sound Design/Mixer: Issac Matus Date


Media Strategy: Chris Domin, Erin Nicolai, Ambar Mercedes
Data: Claire Andrzejewski, Callahan Harmon
Account Management: Arlene Bae, Alyse Schwartz