Iconic Cookware Brand Pyrex Taps Partners + Napier for New Product Launch

March 8, 2019

Pyrex, the iconic cookware and bakeware brand used across kitchens and generations, has tapped Partners + Napier to launch Pyrex® Deep, a large glass baking dish that is 50% deeper than classic Pyrex dishes. Pyrex Deep is the first of its kind on the market.

The social campaign kicked off this month on Pinterest, Facebook, and Instagram, supported by digital display and influencer marketing — all reaching social-savvy cooks who love sharing their favorite recipes with friends and family. The campaign also features Christina Tosi, award-winning chef of Milk Bar fame, who partnered with Pyrex to create her own limited-edition collection of Pure Pyrex® Glass food containers in 2018.

“Some of my best childhood memories of family meals include Pyrex, and now I use Pyrex dishes when cooking with my kids,” said Courtney Cotrupe, President of Partners + Napier. “Beyond being the market leader, this brand is a beloved piece of kitchen Americana. To support Pyrex now as their creative partner is truly exciting.”