New Checkers & Rally’s Work Serves Night-Out Flavor at a Stay-Home Price

Latest spot from Partners + Napier raises your burger expectations, wherever you park it

Checkers & Rally’s latest This Eats Different spot from Partners + Napier reimagines the pub-style burger for a new generation with the Pretzel Pubster Combo, a $5 flavor bomb that packs all the craft of a several-napkin burger into a drive-thru indulgence.

The spot starts like a typical chill date night with a couple in the pub flirting over their food. Just as their appetites turn to romance, the spell is broken by the jarring honk of a horn. Suddenly they realize they're still in the car with drive-thru flavors that are love at first bite.

“Big, indulgent flavor has the power to transport you,” said Rob Kottkamp, Chief Creative Officer at Partners + Napier. “With this work, we’re showing that date night and drive-thru don’t have to be at odds. Checkers & Rally’s brings that night-out flavor wherever you are, at a price that fits real life.”

In a 2025 survey of Gen Z consumers (18–27) by Attest, nearly 75% said they enjoy bold flavors and exploring new cuisines — showing that flavor adventure is a priority. The same survey found that taste, cost, and convenience are top drivers in the food and restaurant space, underscoring how this generation seeks big flavor experiences that fit their lifestyle and budget.

“Our fans crave bold, over-the-top flavor — and with the Pretzel Pubster, they don’t have to go to an upscale place or pay premium prices to get it,” said Scott Johnson, Chief Marketing Officer at Checkers & Rally’s. “It’s pub-style indulgence with that unmistakable Checkers attitude: flavor-packed, craveable, and full of value.”

The campaign runs across TV, CTV, YouTube, Meta, TikTok, Snapchat, and digital media (PMax) — delivering big flavor, playful storytelling, and the kind of value that keeps Checkers fans coming back for more.

CREDITS

CLIENT

Checkers & Rally’s
CMO: Scott Johnson
VP Brand Marketing: Lauren Axe

CREATIVE AGENCY

Partners + Napier
CCO: Rob Kottkamp
Executive Creative Director: Paul Renner
Creative Director: Scott Allen
Head of Production: Jacob Gavin
Senior Producer: Nick Bourne
Group Account Director: Bayla Werman
Account Supervisor: Haley Sheridan
Senior Strategy Director: CJ Franzitta
Senior Project Manager: Sylvia DiStefano

PRODUCTION COMPANY

The Garage