Partners + Napier Chosen as Brand Agency for The Mercantile at Sibley Square

December 10, 2019

WinnCompanies, an award-winning national developer and manager of high-impact multifamily and mixed-use properties, has selected Partners + Napier as brand agency for a crucial phase of development at its award-winning landmark property in downtown Rochester, NY, Sibley Square.

The Mercantile at Sibley Square, set to open in June 2020, is an exciting new food destination that will feature multiple regional, artisanal food offerings, creating a community meeting and dining location in the center of the historic Sibley Building. Partners + Napier is leading brand identity development on the project after a competitive review.

“We selected Partners + Napier for their deep experience in the food and beverage industry and their history of successfully branding and growing local and regional destinations,” said Ken Greene of WinnCompanies. “We look forward to working closely with them to create something entirely new and exciting at The Mercantile.”

The opening of The Mercantile marks another major milestone in the multi-year revitalization effort to produce a reimagined community landmark at Sibley Square. The historic 1.1 million-square-foot building is energizing downtown Rochester and has attracted residents, businesses and visitors from throughout the region. It boasts nearly 300 modern apartments at affordable, middle income and market rate rents, more than 400,000 sq. ft. of Class A office space, 75,000 square feet of retail space and 68,000 square feet occupied by NextCorps – an incubator for high-tech start-ups.

“Partners + Napier moved to our new 165-person headquarters in the heart of downtown this year because we care deeply about supporting the city’s ongoing renaissance,” said Sharon Napier, Chair + Founder of Partners + Napier. “Working with The Mercantile is an incredible opportunity to leave a bold mark on a destination our region will enjoy for years to come.”