Partners + Napier Wins Best of Show at ADDY Awards for Xerox Event Activation

In a standout performance, Partners + Napier also won four of six “best of” honors and nearly half of total awards.
March 15, 2019

Partners + Napier won 35 of 79 awards given at the Rochester Advertising Federation’s American Advertising Awards (ADDY) show, including “Best of Show” for first-of-its-kind event activation work for Xerox, and four of the six “Best of” category awards.

"We’ve always believed that better creative leads to better results for our clients,” said Sharon Napier, CEO of Partners + Napier. “To win Best of Show as we celebrate our fifteenth year in business, closing out our biggest growth year to date, makes us extremely proud.”

The agency earned this top honor for its Rochester International Jazz Festival event activation for Xerox, which used augmented reality and touch-sensitive posters to allow attendees to compose music in their favorite genres.

Partners + Napier also claimed top prizes in four out of six “Best of” categories:

  • Best of Digital and Social
  • Best of Print
  • Best of Public Service
  • Best of Video and Broadcast

Partners + Napier’s “The Vote Needs U” campaign, a grassroots project to increase voter participation in the 2018 midterm elections, scored 11 of the agency’s 35 wins – the highest number awarded for any one campaign. “The Vote Needs U” boldly portrayed the country’s most polarizing issues in digital and social content, all driving to a campaign website that encouraged voter registration. The campaign also included a custom Google Chrome extension, public relations, and a collection of wearables.

Agency clients Constellation Brands, BurgerFi, Friendship Dairies, and Less Plastic UK were also awarded at the show.

Partners + Napier’s 25 Gold and “Best of” winners will continue on to the American Advertising Awards District 2 competition, which showcases the best creative work from New York, Delaware, District of Columbia, Maryland, New Jersey, and Pennsylvania.

To view case studies for winning entries including Xerox, The Vote Needs U, BurgerFi and more, visit our work page.