Partners + Napier Wins Big at D2 Addys With Bold Public Service Campaign
After a dazzling performance at the 2019 Rochester Advertising Federation ADDY Awards, winning Best of Show, four of six Best of categories, and 35 total awards, Partners + Napier has again struck gold at the district level of the American Advertising Awards. The district level encompasses a large competitive area in the Northeast, including major markets like NYC, Philadelphia, D.C., and others.
Partners + Napier won six gold awards and eight silvers for 14 total wins, making Rochester the most awarded city in the district. The six gold winners will move on to the national American Advertising Awards in June, one of the industry's largest creative competitions that attracts nearly 35,000 entries each year.
Of the agency’s 14 total awards, four gold and four silver were claimed by The Vote Needs U campaign, a grassroots project to increase voter participation in the 2018 midterm elections. The Vote Needs U boldly portrayed the country’s most polarizing issues in digital and social content, all driving to a campaign website that encouraged voter registration. The campaign also included a custom Google Chrome extension, public relations, and a collection of wearables.
Partners + Napier also won gold for its brand identity revamp and holiday celebration invitation. The agency won silver awards for design, guerrilla marketing, interactive/tech, public service, and sales kits for brands including Dérangé (Constellation Brands), Xerox Corp., and Less Plastic UK.