Partners + Napier Wins Bronze for BurgerFi at 2019 Effie Awards
In a time when diners have more options than ever and same-store restaurant sales are declining, Partners + Napier’s Burgers For Every 1 campaign helped BurgerFi, one of the nation’s fastest-growing restaurant brands, differentiate from other burger brands and drive same-store sales — earning a Bronze Effie for marketing effectiveness at the 2019 Effie Gala.
The winning work highlighted that every burger lover is in the top 1% of something and encouraged people to celebrate their individuality with a burger that uses only the top 1% of beef. The campaign came to life through quirky one-of-a-kind characters starring in posters and TV spots that translated to thumb-stopping social content, resulting in a 5x increase in same-store sales, a 14% increase in overall sales and an 80% increase in sales on Burgers For Every 1 Day.
This win comes on the heels of Partners + Napier achieving its second consecutive top 20 ranking on Effie Worldwide’s list of the Most Effective Individual Agencies in North America. Since entering the show for the first time in 2015, Partners + Napier has earned multiple honors each year – for a total of 12 show recognitions across six different clients and four awards categories (Shopper Marketing, Healthcare Services, B2B Services, and Small Budgets).
Other agencies recognized include Droga5, Universal McCann, Ogilvy and many more. For a complete list of winners, visit this link.