Partners + Napier Demonstrates Creative and Media Impact with Three Effie Awards
Partners + Napier, a leading integrated creative and media company, was awarded three Effies across three different categories at the 2022 North American Effie Awards event on June 14. The Effies celebrate the most effective marketing work and are lauded as one of the industry’s highest honors.
Partners + Napier took home awards in Performance Media, Healthcare, and Small Budgets, for the following two campaigns:
- MDLIVE “now. that’s better” helped telehealth giant MDLIVE future-proof their business by turning one-and-done users into repeat customers, focusing on immediacy of care as a benefit and using historical data to hit users as allergy and cold and flu seasons were picking up. The campaign helped to deliver a significant increase in visits during Q4 2021 over the previous quarter — returning visit volumes to levels comparable to what MDLIVE had experienced during the height of the pandemic, when telehealth was at an all-time high. This impressive performance earned the campaign Bronze Effies in the Healthcare - Health and Wellness category and Performance Media - Digital category.
- The Cello “Cheese Confidently” campaign came in response to a fiercely competitive and confusing cheese aisle, with research showing that more knowledgeable cheese consumers were less likely to care about specific brands. Rather than try to compete for the specialty cheese experts, Partners + Napier created the “Cheese Confidently” campaign to demystify the cheese aisle and create loyalty with cheese novices. The campaign exceeded all client sales KPIs and bested category behemoths, winning a Silver award in the Small Budgets - Products category.
“The Effie Awards are the most trusted barometer of marketing success, and we’re thrilled to have achieved this level of recognition across such a broad spectrum of work and capabilities,” said Rob Kottkamp, Chief Creative Officer at Partners + Napier. “I’m really proud to work with such an ambitious group of client and agency team members who view every creative challenge as an opportunity to make an impact.”